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LeadG2's Weekly Roundup features some of the top sales and marketing blog posts, articles, and resources we've recently found online. We've complied some of our weekly favorites to help you advance in your career and build top marketing and sales teams. If we missed an article that you feel should be featured, let us know!
Featured Article
HubSpot for Sales: The Top Questions We Hear from Sales Managers Answered [VIDEO]
I’ve been using HubSpot to support my sales process for 6 years. It’s the most valuable tool I use every day. It makes me a better salesperson.
When I tell this to sales managers they're intrigued and have a lot of questions.
These are the top 3 questions we receive from sales manages concerning HubSpot. >>> READ MORE
More Sales and Marketing Articles Found Online This Week
9 Proven Strategies for Improving Your Email Click-Through Rate (CTR) – Databox
Email marketers spend a lot of time optimizing delivery and open rates with the goal of getting clicks, and ultimately conversions.
But besides the clicks themselves, there are a number of factors that will determine your aggregate email click-through-rate.
Such as:
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How engaged is your list?
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How frequently do you send emails to that list?
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What time of day are you sending the email?
While most teams would say they have a handle on these factors, it’s actually a bit tricky to understand things like engagement, send time, and frequency at the subscriber level.
That’s why Databox teamed up with Seventh Sense, an automated send time and frequency optimization tool for email, in order to conduct some qualitative research. >>>READ MORE
How to Sell on Video: tips for Pre-Recorded Video and Virtual Sales Calls – HubSpot
When YouTube launched in 2005, the world of video changed. Previously, video content was only created by professionals and viewed on live TV (unless you count the old-school camcorders that documented your childhood if you grew up in the ’80s and ’90s).
Suddenly, videos were shorter, easier to create, and more accessible than ever. As technology evolves, we are all relying on video more and more personally and professionally.
And if you aren’t specifically including video in your sales process you could be leaving revenue on the table. >>>READ MORE
Why B2B Companies Need To Think About Content Marketing Beyond Lead Generation – Forbes
In April, U.S. Sen. Catherine Cortez Masto of Nevada released a report calling for more legislative and regulatory reforms to protect small franchise owners. While reading the key takeaways, I realized there are striking parallels between her findings — that multinational corporations must better prepare franchise business owners for success — and my observations of the B2B marketing space.
Today, every marketer can regurgitate the “content is king” mantra — that’s why you’ll see a blog section on virtually every website (albeit an often outdated or sparsely populated one). However, in the B2B industry, I’ve noticed that content marketing frequently ends at the lead generation step of the sales funnel. This always surprises me. Sure, it’s important for brands to create downloadable e-books as lead magnets and craft SEO keyword articles to boost search traffic, but I think that’s falling short of what content marketing can and should be. >>>READ MORE
Stop Spending Time With Lousy Prospect: 3 Criteria to Help Qualify Your Prospects – The Center for Sales Strategy
Many sellers struggle to develop new customers. Often this has less to do with the seller’s ability to sell, and more to do with the seller’s ability to select quality prospects.
Some prospects are better than others, and qualifying them will help determine which of the prospects should be pursued and which prospects should not.
As you search for ideal prospects (future key accounts), use the following criteria to determine which current clients have the greatest potential for growth and deserve the most time and attention. >>>READ MORE
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