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LeadG2's Weekly Roundup features some of the top sales and marketing blog posts, articles, and resources we've recently found online. We've compiled some of our weekly favorites to help you advance in your career and build top marketing and sales teams. If we missed an article that you feel should be featured, let us know!
Featured Article
As a marketing agency yourself, it’s important to understand how to do this for lasting growth. Whether you're struggling to attract more clients, retain them — or both — it's essential to know strategies to streamline efforts and improve client acquisition rates.
Here are the 10 steps you must take to reach your client relationship goals, beginning with finding and retaining new clients. >>> READ MORE
More Sales and Marketing Articles Found Online This Week
Exit Rate vs Bounce Rate – How to Analyze Both to Improve Your Content Strategy – Databox
The problem with exit and bounce rates is that most people use them interchangeably. In reality, however, the two are different metrics that can both help you improve your content strategy.
Wondering which of the exit rate vs bounce rate is more useful? As you dig into this piece, you’ll learn that both are essential Google Analytics metrics to monitor. >>>READ MORE
How to Get More LinkedIn Leads and Conversions – Social Media Examiner
Want more quality leads on LinkedIn? Wondering what to do to convert more followers?
In this article, you’ll discover nine tips for building and implementing a LinkedIn marketing strategy that drives leads across both your organic and paid efforts. >>>READ MORE
4 Lessons to Learn From These B2B Inbound Marketing Examples – Alexa Blog
Have you ever visited a company website or social media channel and something caught your eye in an unexpected but delightful way? Whether it was a cool video or fancy infographic, the content captured your imagination in a way that other brands don’t. Maybe it quickly solved an issue for your business or perhaps sparked ideas around how to improve it in general.
To get a business’s attention as a B2B brand, you need to think outside the box. To help, we’ve compiled a list of key lessons from four inbound marketing examples you can implement for your own business. >>>READ MORE
How to Create High-Value Sales Enablement Content – Upland
There was a time when most businesses saw content as something that customers engaged with only during specific phases of the buyer’s journey.
Today, more companies understand the critical role that high-value content plays at every stage of the buyer’s journey, and in particular, the selling process. >>>READ MORE
The Importance of Selling Without Your Ego – The Center for Sales Strategy
Did you know that there are over 13 million people in sales-related roles across the US?
The sales industry is undeniably a large and prominent feature across the US workforce. With everyone from high school students to millionaire CEOs involved in sales, it spans a huge breadth of society and drives our economy.
But, there's a difference between working in sales and thriving in this industry. Your talent as a salesperson will influence how well you do in your role and the progress you can make up the ladder, and that often starts with ditching your ego.
Find out why selling without ego is so vital and discover some super useful selling tips in this guide. >>>READ MORE
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