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LeadG2's Weekly Roundup features some of the top sales and marketing blog posts, articles, and resources we've recently found online. We've complied some of our weekly favorites to help you advance in your career and build top marketing and sales teams. If we missed an article that you feel should be featured, let us know!
Featured Article
5 Best Features of HubSpot Marketing Hub
HubSpot is one of the biggest and fastest-growing CRMs and marketing automation platforms on the market. It's an all-in-one tool to help businesses grow!
Its software is robust in its capabilities, but that also means it can be overwhelming and underutilized by its customers. At LeadG2, we're proud to be a HubSpot Diamond Partner. Why does that matter? We have researched and tested many marketing automation platforms, and we believe HubSpot is best-in-class. We consider ourselves HubSpot experts and help our clients use the tool to its fullest capabilities. Our ability to help our clients succeed and have long-term success using this technology, is what makes us a Diamond Partner.
HubSpot software includes five hubs: Marketing, Sales, Customer Service, CMS, and Operations.
Each of these tools offer unique resources and cutting-edge technology to help businesses scale. The Marketing Hub offers different capabilities to each of the three levels (starter, professional, or enterprise) at which you can purchase. Let’s dive right into what we consider the 5 best features on HubSpot’s Marketing Hub. >>> READ MORE
More Sales and Marketing Articles Found Online This Week
23 Content Distribution Tips & Channels For Increasing Website Traffic – Databox
The average marketing team spends a good amount of time creating content and comparatively very little on promoting that content.
Think about the last blog post you published: You probably spent a handful of hours writing, hit publish, maybe shared it on Twitter and LinkedIn, and called it a day.
That strategy may have worked back when content marketing was new, and search engines were primitive. But today, the competition for eyeballs and attention is fierce—meaning it takes a lot more promotion to get the same mileage out of your content.
The change is shifting the way many of today’s content marketers approach content production and promotion. They’re creating fewer but higher-quality pieces of content and investing a lot more in driving people to that content. >>>READ MORE
8 Expert Tips to Help You Personalize Your Content and Segment Your Audiences – Content Marketing Institute
Personalization and segmentation are closely related, but they aren’t the same thing.
They share a common goal (to deliver content that reflects what the reader, viewer, or listener wants). But each technique approaches it differently.
Think of it this way.
Media companies such as Disney segment their TV audiences into groups with shared interests. The audience for The Disney Channel is different from the audience for ESPN, for example.
Streaming brands such as Netflix personalize their programming by recommending new shows based on what it knows about the viewing behavior of a person or household.
Your content marketing program may use personalization, segmentation, or both at different times for different reasons.>>>READ MORE
The Go-to Guide for SalesTech: Why It’s Important, Key Trends, and How to Get It Right – Outreach
The foundation of sales has not changed much since the beginning of time—create a product or service that solves a key pain point and sell it to the customer. But, how your sales teams work today is more complex than ever, thanks to the pace of tech innovation.
With sales technology specifically, companies can not only streamline their processes but also improve sales, team performance, and overall customer experience. Here, we’ll uncover how sales technology can benefit your company, emerging trends that are changing the game, and how your team can implement the right tools to stay ahead of the curve. >>>READ MORE
Personality Traits of Top Sales Performers – The Center for Sales Strategy
When a successful salesperson is questioned on what makes them stand out above the rest, most don’t have specific answers.
The reason seems to be because these high performers are doing what comes naturally to them. These are not skills that can be taught or learned. It’s about behaviors that “fire naturally” in client-facing sales situations.
Specific traits are sales accelerators. >>>READ MORE
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