LeadG2's Weekly Roundup features some of the top sales and marketing blog posts, articles, and resources we've recently found online. We've complied some of our weekly favorites to help you advance in your career and build top marketing and sales teams. If we missed an article that you feel should be featured, let us know!
3 Tips to Ensure Your Team Get the Most Out of HubSpot Marketing and Sales Tools
Recently, HubSpot announced that it has surpassed 100,000 paying customers worldwide. Obviously, a lot of businesses are finding value in HubSpot’s ability to support their marketing objectives and sales growth goals. And a lot of those companies are looking for ways they can get the most out for their HubSpot investment.
Remember, HubSpot is only a tool. HubSpot in and of itself is not the answer to your marketing challenges. >>> READ MORE
More Sales and Marketing Articles Found Online This Week
6 Vital Metrics to Measure Content Marketing Success – Jeff Bullas
Measuring the success of content marketing initiatives is often cited as a significant challenge in case studies.
In today’s world, everyone needs to prove their work effectiveness and worthiness. Then, why not gauge the worthiness of your content? Why not measure if it’s achieving the desired goals set while planning?
The following metrics can help determine your content marketing strategy’s contribution to the growth of your business. >>>READ MORE
Your Website Doesn't Need to Cater to Everybody – And That's Ok – Search Engine Land
When planning out a website for your business, there’s the temptation to make it as appealing as possible — you want everyone who visits your homepage to feel welcome and that the site was built especially for them.
Everyone under the sun is not going to be buying your product. Instead, businesses need to design their site with their target audience in mind. It’s OK to profile your target audience when you’re building and updating your website and digital messaging. >>>READ MORE
5 B2C Content Marketing Techniques that B2B Marketing Should Steal – TopRank Marketing
B2B marketers, are we over the B2C envy yet?
We used to have a legitimate reason to be envious. B2C marketers got to be more creative, personal, emotional, and interactive. We were stuck with dry, logical appeals with no-frills presentation.
These days, though, B2B marketers can be just as dynamic and creative as our B2C counterparts. And we not only can, we should.
Yet we still hear that drumbeat: “B2B marketing needs to be more like B2C.”
Does it really? >>>READ MORE
What to Expect When You're Expecting 8 Billion Internet Users – Mashable
Previously, on "The Internet"... three billion people entered the global network for the first time, thanks in part to powerful new phones that made getting online easier than ever. Access to this vast store of human knowledge leveled all playing fields, making the triumph of truth and the onward march of democracy inevitable.
Or so many of us hoped in 2011, the year of the social media-enabled Arab Spring. The internet had 2 billion users and optimism was in the air. Now, in 2021, we're on the cusp of 5 billion.
We have entered the era of unintended consequences on the internet, and they're just getting started. >>>READ MORE
How Do You Evaluate a Salesperson's Performance? – The Center for Sales Strategy
Helping sellers improve sales performance is an important—perhaps the most important—part of a sales manager’s job.
A key part of the process of improving performance is evaluating a seller’s performance. Tracking and evaluating important metrics will serve as a source of celebration as well as a way to add focus for future training and skill development.
Please note, this type of review and evaluation should not be confused with the typical annual review required by HR departments. HR reviews serve some purpose, but rarely serve as the catalyst for improving sales performance. >>>READ MORE
- DON'T MISS