3 Ways You Can Leverage Your Company’s Blog for More Views, More Leads, and More ROI
If you are a B2B company utilizing a blog platform, then congrats! You’ve been keeping up-to-date with marketing and branding trends. If your company...
It’s no secret that inbound marketing is a very demanding initiative. Fortunately, it’s also very rewarding and leads to new business, when done correctly. However, if executed poorly, it can be a detrimental waste of time. Getting started the right way is imperative to your inbound marketing success.
What does “getting started the right way” entail? We recommend starting out with a strategic planning day. Essentially, this means blocking out a day (or a certain number of hours over several days) to establish your plan. You’ll want to gather your team to discuss a number of items that impact your strategy. This way, everyone is on the same page moving forward.
The above list is by no means all-inclusive with regards to what you should discuss during your planning day. Of course, it can be accomplished without having a planning day – but we’ve seen greater success with those that have them.
If you are a B2B company utilizing a blog platform, then congrats! You’ve been keeping up-to-date with marketing and branding trends. If your company...
1 min read
Part of a content strategy any company should be doing is blogging. Blogging not only creates fresh content for search engines to crawl, but it...
Business blogging is a great tool that companies can use to demonstrate thought leadership and communicate their level of expertise. It’s an ideal...