How to Develop an Inbound Marketing Strategy
As inbound marketing consultants, we regularly recommend to our clients that if they find an article that would be appealing to their target persona...
It’s no secret that inbound marketing is a very demanding initiative. Fortunately, it’s also very rewarding and leads to new business, when done correctly. However, if executed poorly, it can be a detrimental waste of time. Getting started the right way is imperative to your inbound marketing success.
What does “getting started the right way” entail? We recommend starting out with a strategic planning day. Essentially, this means blocking out a day (or a certain number of hours over several days) to establish your plan. You’ll want to gather your team to discuss a number of items that impact your strategy. This way, everyone is on the same page moving forward.
The above list is by no means all-inclusive with regards to what you should discuss during your planning day. Of course, it can be accomplished without having a planning day – but we’ve seen greater success with those that have them.
As inbound marketing consultants, we regularly recommend to our clients that if they find an article that would be appealing to their target persona...
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