As inbound marketers, we know premium content has to be engaging and educational in order to prompt any type of response. It needs to help solve a problem or answer a question for someone in a particular stage of their buyer’s journey. And that’s the essence of the inbound strategy right there! Creating content that can answer a question for someone will ultimately position you as a thought leader in your industry and further driving more traffic to your site via referrals and socials shares.
But we’re only able to determine the answers to those questions if we’ve prepared properly. We need to outline a plan for creating content, from what we’re going to be talking about to how we’re going to distribute our message. Below we’ll talk about the steps you can take to curate excellent premium content and what to do with it once you’re done!
Click below to view the SlideShare to see 4 Steps to Creating Great Premium Content:
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