<img height="1" width="1" alt="" style="display:none" src="https://www.facebook.com/tr?id=808984019221058&amp;ev=PixelInitialized">

The LeadG2 Blog

We have a lot to say... you might even want to subscribe so you don't miss anything! 

Back To Blog Listing Page

What is a Blogger?

Posted by Jason Zimmermann

April 27, 2015

One_magical_trick_that_will_make_you_a_better_writerDefinition of a Blogger

The person who writes for a blog is referred to as a blogger, and the act of writing for the blog is known as blogging. Note: Google also has a blogging platform called Blogspot that is sometimes referred to as “Blogger.”

Why Bloggers are Important

To illustrate the importance of bloggers we’ll break down what a blogger actually is into two different categories. Content creators and thought leaders. Can one blogger be a content creator and a thought leader? Absolutely! And if you’re truthfully creating helpful and relevant content for your audience you’re more than likely on the way to thought leadership yourself.

A content creator is someone who does just that...creates content. This content will typically take the form of a blog article but is not limited to white papers, eBooks, infographics or videos. Regardless of the medium, this person is passionate about sharing new ideas and producing relevant information that ultimately educates their personas, bring themselves closer and closer to thought leadership.

A thought leader is someone who has been creating content in a certain field or industry that people are consistently finding useful. This information is constantly being shared via social media or linked to via other blogs creating credibility around this person, what they are saying and their blog.

If you're interested in learning about all 40 inbound marketing terms, download the free ebook.


40 inbound marketing terms

To get more up to speed on all things inbound marketing, sign up for Inbounders Weekly, a once-a-week email series that will teach you all about inbound marketing.

leadg2 resources


Topics: inbound marketing

Leave a Comment

Connect With Us

facebook   twitter  linkedin  rss

Subscribe to updates


LeadG2 Inbound Marketing Strategy Checklist
LeadG2 Inbound Marketing Revenue Impact Calculator
New call-to-action

Join Us On Facebook

Zimmer Case Study Video

lead generation tips ebook

Recent Posts

Posts by Topic

see all