LeadG2's Weekly Roundup features some of the top sales and marketing blog posts, articles, and resources we've recently found online. We've complied some of our weekly favorites to help you advance in your career and build top marketing and sales teams. If we missed an article that you feel should be featured, let us know!
How Can Email Marketing Fuel Your Overall Inbound Strategy?
Inbound marketing is a technique for enhancing the customer experience by providing valuable information at every stage of the buyer’s journey. This means attracting them with content that increases awareness of their problems, engaging them with a solution to that problem, then ultimately, providing them with an outstanding experience.
Under the umbrella of inbound is email marketing. In order to provide your clients with the full scale of inbound marketing, you must provide them with a strategy that supports email marketing. >>> READ MORE
More Sales and Marketing Articles Found Online This Week
12 Effective Lead Generation Strategies (+ Examples)– Alexa
Lead generation is incredibly important for marketers and the businesses they want to grow. Increasing leads means increasing brand awareness and interest in your products or services, nurturing curious prospects through the marketing funnel and into your sales pipeline. If done well, lead generation strategies create strong relationships with qualified customers who invest in your business for a long time. >>>READ MORE
73 High-Impact Sales Enablement Tools for 2021 (By Category)– Spotio
On average, 50% of a sales rep’s time daily is wasted on poor prospects.
Even if you only have five full-time reps, that’s 100 paid hours every week that have zero ROI. You can almost hear the cash going down the toilet.
However, this stat might be less surprising when you learn that companies spend 5x more on hiring a sales rep than they do training them.
Talk about failing to set your reps and managers up to succeed.Poor sales training and unequipped reps is a problem that persists in any industry — despite the fact studies have shown trained reps sell 50% more effectively.
The solution to this mess? Sales enablement. >>>READ MORE
How to Create a Lead Capture Form– Business News Daily
Although pursuing sales leads is essential in any savvy marketing strategy, not all new customers come from actively seeking leads. In some cases, a compelling lead capture form smartly placed on your company's website does much of the work for you. Lead capture forms are a powerful tool for generating leads. Below, we'll explain these forms and how your company should use them. >>>READ MORE
Vimeo's 4 Tips for Generating Leads from Videos – HubSpot
We all know how useful including video on a landing page or an email campaign can be in boosting your conversion rates, but there are also optimizations you can make to your videos themselves that will give you a marketing edge.
Megha Muchhala, Product Marketing Manager at Vimeo, shares some key insights on how to integrate your video efforts with your lead generation tactics. >>>READ MORE
Challenges of Coaching a Remote Sales Team– The Center for Sales Strategy
Coaching a remote sales team has its perks, you have less overhead because there is no brick and mortar location, plus, everyone has a bit more freedom and flexibility.
That being said, there are also many challenges of coaching a remote sales team, including the lack of connection and distance.
So the problem is knowing how to lead a remote sales team effectively so that you can increase your sales and get a major ROI on your sales training costs. The last thing you want is to spend a lot of money on sales training and not have it be well-received. >>>READ MORE