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LeadG2's Weekly Roundup features some of the top sales and marketing blog posts, articles, and resources we've recently found online. We've complied some of our weekly favorites to help you advance in your career and build top marketing and sales teams. If we missed an article that you feel should be featured, let us know!
Featured Article
Ask any salesperson, and they’ll tell you that not all leads are created equal. And because salespeople believe this, they don’t always follow up with every lead that marketing sends them.
Salespeople complaining about the quality of leads and Marketing Directors complaining about the lack of lead follow-up by sales seems to be the prevailing attitude in most organizations.
The most common cause of this “finger-pointing” is the lack of clarity and understanding of the fact that there are indeed different types of leads. The two primary lead types at the top of the sales funnel are marketing qualified leads (MQLs) and sales qualified leads (SQLs). >>> READ MORE
More Sales and Marketing Articles Found Online This Week
How To Improve Your Inbound Lead Qualification – Zoominfo
Just because a lead is inbound doesn’t mean it’s qualified. Whether or not it progresses through the funnel depends upon what kind of inbound leads you’re attracting, as well as the lead qualification process that happens once they enter the sales funnel.
Based on the information discovered in conversation, a sales rep should be able determine whether or not the account will move through the sales funnel.
“It’s about getting all the information we need to kind of connect the dots to the right people at the [prospect’s] company,” explains Schuler. >>>READ MORE
We Analyzes 3.6 Billion Articles. Here's What We Learned About Evergreen Content – Backlinko
We analyzed 3.6 billion articles to better understand evergreen content.
Specifically, we looked at a number of different factors (including content formats and promotional channels) that may lead to a higher chance of publishing evergreen content.
With the help of our data partner BuzzSumo, we learned a lot about why certain content continues to get shares and links over time.
Let’s get right into the data. >>>READ MORE
11 Of The Best Free Video Marketing Tools Out There In 2021– Vidyard
There are video marketing tools for nearly everything—planning, storyboarding, scripting, distribution, and more. These are a few of our favorite free ones.
For anyone who thinks video marketing is expensive, I have a big secret to share. (Shh!) There are hundreds of free video marketing tools out there to help you at every stage of the video process, from ideation and scripting to naming, planning, editing, and distribution.
They make video accessible, which is important. A massive 87% of marketers now rely on video and the race to create great video content is on!
Try these (mostly) free video marketing tools to make your videos the best ones. >>>READ MORE
Three Powerful Marketing Trends Born in Lockdown – Forbes
Now that the pandemic mandates and Covid-19 case numbers are winding down in the United States (knock on wood), the best marketers will seize the most valuable business lessons that arose from the global scourge and transform their organizations for the long term. Others will, no doubt, snap back to tired pre-pandemic marketing practices, which badly needed a shake-up.
It’s too easy to snap back to old ways. During the height of the pandemic, many of us were certain we’d never shake another hand or set foot in another restaurant without a mask concealing half our face. Well, legions of us are doing these things again and, for the most part, it feels good. But the pandemic also taught us that masks reduce contagion, so why not embrace that successful practice and wear them next flu season? >>>READ MORE
How Do You Improve Sales Performance? – The Center for Sales Strategy
It's obvious why sales performance is a crucial part of any organization. Good sales performance leads to increased sales and greater profits. These results become a motivating factor for your sales force.
A motivated sales team will perform well. This creates a cycle of continued success. However, it's often hard to achieve.
Poor sales performance results in lost time and increased costs. Sales managers end up spending 90% of their time trying to manage poor sales performance. Your organization can avoid this by implementing an effective sales performance strategy.
This will facilitate the productive use of your sales managers' time and a motivated sales force that helps improve your company's bottom line. Read on to learn more about sales performance and how you can improve it with a comprehensive strategy. >>>READ MORE
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