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LeadG2's Weekly Roundup features some of the top sales and marketing blog posts, articles, and resources we've recently found online. We've complied some of our weekly favorites to help you advance in your career and build top marketing and sales teams. If we missed an article that you feel should be featured, let us know!
Featured Articles
Here's How Sales Enablement Content Helps Close More Deals
Many people still look dazed and confused when you mention the term “sales enablement”. It’s one of those business topics that seems to get a lot of press, but a lot of people still don’t fully understand what it is and why it’s important.
Put simply, sales enablement is anything that facilitates the buying and selling process. It’s anything that removes friction from the process and accelerates the deal through the funnel toward closing. >>> READ MORE
More Sales and Marketing Articles Found Online This Week
Content Value Is Going to Change the Way Marketers Think About SEO & ROI– Contently
As product managers at Contently were planning their 2021 product roadmap, Kristen Poll interviewed dozens of CMOs about their approaches to measuring content marketing ROI. These leaders represented a diverse set of companies, but they all agreed on one thing: quantifying content’s impact on revenue was their biggest challenge.
A lot of the CMOs mentioned attribution modeling, which attempts to assign a weighted value to all the actions and contact someone makes on the path to a purchase. There’s first-touch attribution, last-touch attribution, and custom attribution. Multi-touch attribution modeling seems to be the best option, according to the people I spoke with, because it paints the most complete picture.
“This is the holy grail,” they said. “This is content ROI.” >>>READ MORE
How to Combine SEO and CRO for the Ultimate Lead Generation Strategy– Moz
If there’s one thing that most marketers have in common, it’s that we want more leads.
Sure, not all leads are good. Some are even downright unqualified. But leads are what drive business, and as a result, many of us are held accountable for generating more of them.
Out of all of the lead generation strategies out there, there’s one that I find particularly effective: search engine optimization (SEO) and conversion rate optimization (CRO) working together. While this may seem obvious, you’d be surprised how many marketing teams are really good at one or the other, but fail to find the balance between both.
Below, I’ll share why it’s critical to find alignment between SEO and CRO, and how to do it so that both of these functions work together to drive qualified leads for your business. >>>READ MORE
How to Create the Digital Experience 88% of Your Customers Expect – Salesforce
In the past year, we’ve gone from considering remote teams to relying on them for business survival. The digital experience has become synonymous with growth. Equipping customers, employees, and partners with integrated technology and unified data is a great start, but customers have also evolved, and they expect more.
According to the latest State of the Connected Customer report, 88% of customers expect brands to accelerate digital initiatives due to physical limitations. Businesses have been called to serve customers in ways they never dreamed of – and discover their own untapped potential along the way. >>>READ MORE
Don't "Hack" Sales Unless You Know These 3 Things – Sales Hacker
You are in trouble if you’re trying to hack sales — unless you lay a foundation first.
When we say hacking, we mean trying to figure out loopholes and tricks and ways around doing the hard work. The hard work that every company and every sales leader needs to do cannot be hacked. Sure, you can buy some tools and lead lists and send out thousands of emails, but that won’t get you very far. >>>READ MORE
5 Things We Learned About Leadership From Tom Brady– The Center for Sales Strategy
There is plenty for all of us to learn about how to be an effective leader by observing what Tom Brady does.
What he accomplished during the Super Bowl is indeed one of the most profound successes in professional sports as he transformed a young, talented team in Tampa Bay that had been underperforming for years into world champions in one season, learning a new team and a new system all without the benefit of mini camps and preseason games. If you look beyond the hype, here is what you would see. >>>READ MORE
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