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LeadG2's Weekly Roundup features some of the top sales and marketing blog posts, articles, and resources we've recently found online. We've complied some of our weekly favorites to help you advance in your career and build top marketing and sales teams. If we missed an article that you feel should be featured, let us know!
Featured Article
4 Effective Ways to Use Content Marketing to Drive Sales
The best part of marketing is storytelling, which lets marketers get creative and produce content that audiences relate to. Your audience wants to hear from you, so make sure creating a narrative around your brand, products, and services on a consistent basis.
Use your content to promote your products, explain your services, bring awareness to your brand and tell stories about your audience and how you helped them achieve their goals and make their everyday life easier. Once you do all that, sales will follow. >>> READ MORE
More Sales and Marketing Articles Found Online This Week
How The Loss of Trade Shows Changed The Customer Acquisition Funnel – Zoominfo
According to a recent ZoomInfo survey of approximately 600 sales and marketing professionals, 54% of respondents said their organization hosted virtual events, while 40% stopped hosting events completely after the pandemic began in 2020.
So, what happens when the conference seat your marketing and sales team offers is your registrants’ preferred chair at home? With fewer overall events, are the number and the quality of your leads impacted?
In this quick read, we look at takeaways from the sudden switch to virtual conferences, the effect going virtual has on the customer acquisition funnel, and the implications this short-term shift can have on the long-term future of your events. >>>READ MORE
8 Ways Customers Interact and Engage With Your Brand on Social – Sprout Social
The days of contacting generic email accounts are coming to an end. Now, customers are shifting to social for praise, complaints and everything in between.
Creating a social media interaction strategy is essential for long-term customer satisfaction. Most consumers expect brands and companies with a social media presence to interact with their customers in meaningful ways. As social continues to evolve, the ways audiences engage with brands will grow alongside it.
In this article, we’ll cover what these interactions look like, and how they impact your overall business strategy. But first, let’s cover some basics. >>>READ MORE
15 Keys to Improve Your SEO Ranking – Semrush
Search engine optimization (SEO) determines how high a website ranks in common search engines like Google. Whatever type of business you run, whether it’s a communications consultancy or a cake shop, an effective SEO strategy is a smart way to boost visibility online, attract new clients, grow your business — and boost profits.
To do so, you'll need to work on your SEO rankings. This helps your website become more visible to potential customers and allows you to appear on search results for specific queries relevant to your business.
In this guide, we're going to highlight the essential strategies and ways to improve your SEO ranking. Read on to see some of the recommendations we have compiled for you. >>>READ MORE
How Much Time Do Your Salespeople Spend Selling? – The Center for Sales Strategy
How much time do your salespeople spend selling?
It’s been our observation that it’s probably less than you think. Data suggests that it's as little as 30% of their time. And when you talk to salespeople all the time, as we do, they confirm that.
So, to get a bead on just how much time your salespeople actually spend selling, you should start with a definition of selling. >>>READ MORE
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