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Weekly Roundup: Solving the Marketing/Sales Attribution Problem, How Social Media Algorithms work + More

Solving the Marketing/Sales Attribution Problem
Amanda Meade
Solving the Marketing/Sales Attribution Problem

Solving the Marketing and Sales Attribution Problem

LeadG2's Weekly Roundup features some of the top sales and marketing blog posts, articles, and resources we've recently found online. We've complied some of our weekly favorites to help you advance in your career and build top marketing and sales teams. If we missed an article that you feel should be featured, let us know!

Featured Article

How to Grow Your Local Brand As A Media Company

As a sales leader at a media company, you spend most of your time focused on helping clients advertise and build their own brands. Sometimes it's hard to remember that you're also a B2B business that needs branding yourself. 

Recent data from Hub Entertainment Research shows that US consumers say they're watching a lot more TV than they did prior to the pandemic. And according to a 2020 Nielsen study, remote workers are listening to radio at the same rates as employees who were not working remotely — an astonishing 95%!

What this data tells TV and radio stations is that it's important to differentiate yourself from the competition. Below are four ways to do just that — and tips to help you grow your local brand. >>> READ MORE

More Sales and Marketing Articles Found Online This Week

Solving the Marketing/Sales Attribution Problem Once and for All Sales Hacker

If you’ve worked at a B2B company that uses an ABM strategy for their Go To Market and has an SDR team you have inevitably run into the problem of lead attribution.

In B2C or e-commerce these problems exist, too. Was it the Facebook ad that helped us drive the sale? Or was it the blog, or the TV ad? What’s the impact of each? It’s hard to know.

But in enterprise B2B, it gets even more complex — you don’t just care about the person, but the full account. Moreover, you must measure lead attribution at the moment it becomes an SQL, rather than waiting for purchase, due to long sales cycles.
>>>READ MORE

How Top Brands Use LinkedIn Pages to Strengthen Online Communities LinkedIn

It's never been harder to build and connect with communities, especially during a time when we're struggling to find unity.

During a recent LinkedIn Live, Bloomberg, IBM and EY shared their vision for building communities online, and what you can learn about the three free features LinkedIn just announced to help you do that: Product Pages, My Company Tab, and Stories.

Here are some key takeaways from the discussion for marketers who want to build strong communities of customers, employees, and advocates. 
>>>READ MORE

5 Things to Know About Using Video for Sales Sales & Marketing Management

Businesses have tinkered with video for several years, but many have been slow to implement it as a core part of their sales strategies.

While video in sales was starting to pick up before 2020, the pandemic accelerated the trend with grounded travel along with the need to continue making human connections with potential and current customers, remotely. Because of the new workplace and sales reality, leading industry reports like the Forrester Tech TideTM are encouraging sales teams to invest in user-generated video as a core part of their business strategies.

Mary Shea, Principal Analyst with Forrester, noted that “asynchronous video messages will be an essential arrow in the seller’s quiver in 2021 and beyond.” And I couldn’t agree more. >>>READ MORE

How the News Feed Algorithms Work on Facebook, Twitter & Instagram HubSpot

You're connected with hundreds of people — maybe even thousands — on Facebook, Twitter, and Instagram. But when you log in to each of these social networks, it's likely that you don't want to be bombarded by every single update from every single connection. That'd be pretty overwhelming, wouldn't it?

That's how the folks from each of these social networks feel — and they've done plenty of user research to validate that feeling. In fact, that's exactly why the news feeds — and the algorithms behind them — exist. >>>READ MORE

Why Your Salespeople Need a Cold Calling Playlist (Playlist Included) – The Center for Sales Strategy

Scientists say music changes mood, motivation, cognitive processing, and the ability to retain information. Additionally, music just makes work more fun and time fly!  

Setting appointments is a common problem — in fact, the 2020 Media Sales Report found that 80% of sales managers find it harder today than just 5 years ago. Listening to music is just one small motivator that will help get the job done.

Effective sales prospecting is one of the most challenging — and most important —parts of the sales process. Getting it wrong means wasted time and frustration. Getting it right means a healthier pipeline and better performance. >>>READ MORE

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Amanda Meade

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