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Weekly Roundup: Addressing Content Marketing Challenges, SEO Success Stories + More

Addressing Content Marketing Challenges, SEO Success Stories
Amanda Meade
Addressing Content Marketing Challenges, SEO Success Stories

Addressing Content Marketing Challenges, SEO Success Stories

LeadG2's Weekly Roundup features some of the top sales and marketing blog posts, articles, and resources we've recently found online. We've complied some of our weekly favorites to help you advance in your career and build top marketing and sales teams. If we missed an article that you feel should be featured, let us know!

Featured Article

Remote Work Requires a Change in Mindset

Although working from home vs. working in an office setting may be out of your control right now, your team’s attitude and productivity are something that managers and business owners do have control over.

Working in a remote setting is very different from working in an office environment. When working from home, it's even more important for teams to have a shared mindset and a positive attitude, as these will help draw your team together. Keep reading to learn four tips that will help your team thrive while working remotely. >>> READ MORE

More Sales and Marketing Articles Found Online This Week

Optimizing Your Content Funnel in 2021: The Top 3 Challenges SEMrush

Our Content Marketing Survey, held in the autumn of 2020, revealed the top 3 challenges faced by content marketers. These perfectly correlated with the sales funnel stages:

  • Creating content that drives traffic — top of the funnel

  • Keeping the target audience engaged — middle of the funnel

  • Generating quality leads — bottom of the funnel

The question is: How do we address these challenges when Covid-19 has shifted our approach to assessing content performance and doing business in general? >>>READ MORE

13 Ways to Convert More Blog Traffic to Customers Databox

When it comes to running a company blog, traffic is only one part of the equation. The other part is conversions.

Most content marketers are good at measuring and optimizing for traffic.

For example, of the marketers surveyed for this post, more than 50% of them have company blogs that get under 25,000 monthly visitors.
>>>READ MORE

5 SEO Success Stories to Inspire Your 2021 Strategy HubSpot

Search engine optimization (SEO) may seem like a straightforward concept.

You pick keywords related to your business, create content with those keywords, and you’re set to watch your site grow — a simple three-step process, right? Nope.

While those are fundamental elements of SEO, it can actually be quite challenging to create a strategy that helps you drive traffic and enough of it to meet your overall business goals.

It can be difficult to get your feet off the ground. Thankfully, there are various tools specifically designed to help you with SEO, build domain authority, and achieve high ROI. In this post, we’ll hear inspiring stories from HubSpot clients that have used their SEO tools to achieve business success. >>>READ MORE

Lack of Leads Hurting Your Revenue? 5 Reasons Why You Need a Lead Generation Strategy – The Center for Sales Strategy

The Media Sales Report tells us that the hardest job in sales is getting an appointment with a new prospect.

As a sales manager, it's fairly easy to speak up in the sales meeting and tell your salespeople that they need to do a better job prospecting, or that they need to just commit more time and energy to getting appointments. But they already know those things, and they're facing huge hurdles that their counterparts of a few years ago didn't face. >>>READ MORE

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Amanda Meade

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