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LeadG2's Weekly Roundup features some of the top sales and marketing blog posts, articles, and resources we've recently found online. We've complied some of our weekly favorites to help you advance in your career and build top marketing and sales teams. If we missed an article that you feel should be featured, let us know!
Featured Article
An Introduction to Black Hat SEO
It’s high noon on the first page of Google. A black hat SEO stands across from a white hat SEO, and there isn’t enough room in this SERP for the two of them.
Or, at least, that’s how search engine providers want us to think.
The truth is that “black hat” and “white hat” refer to search engine optimization tactics, not classifications of people. Even the blackest of “black hats” will use sometimes use white hat tactics, if for no other reason than it gives them an extra advantage over anyone who would stick solely to black hat tactics. >>> READ MORE
More Sales and Marketing Articles Found Online This Week
6 Customer Journey Touchpoints to Help Build an Optimal User Experience – Alexa Blog
The best businesses in the world recognize how critical building an optimal customer experience is to their overall sales and brand reputation. Research conducted by Zendesk in 2020 found that “half of customers say that customer experience is more important to them now compared to a year ago.”
To build an optimal user experience, you need clearly defined customer journey touchpoints that move prospects through the purchase process. These touchpoints can be defined as platforms or interactions a prospect encounters throughout their overall customer journey.
Generally speaking, these points of contact happen in one of five customer journey stages: awareness, engagement, evaluation, purchase, and post-purchase. Each of these stages addresses a different part of the customer journey, and the touchpoints you create should reflect them.
But how do you know what customer journey touchpoints you should actually be focusing on as a business? To help get you started, we’ve put together a list of six key customer journey touchpoints you should consider. >>>READ MORE
How to Spot Content Marketing in Search Results – Zapier
Hi. I'm being paid by a very profitable tech company to write this article. Does that make you question my motives?
It should. An important part of media literacy is understanding who's paying for what you're reading and how that should impact your interpretation of it. And the reality of the 2020s internet is that a good chunk of what comes up in search results is written by people like me, who are paid by businesses to write stuff. It's called content marketing.
There's so much information around media literacy when it comes to things like fake news or social scams, but not a lot about content marketing. Most articles about content marketing that do exist are written for marketers. The result: there is very little public consciousness about what content marketing is, what motivates it, and what that means for readers.
Which is odd. Content marketing is everywhere, and learning to recognize it is an important media literacy skill. >>>READ MORE
How to Build an Inbound Marketing Strategy Powered by Video – Influence&Co
Over the past few years, content marketing has opened up a wide field of opportunities for B2B companies. Brands across all niches have been using content marketing to reach new audiences and stay in touch with their most loyal customers.
But out of all the types of content out there, video has become a driving force. Thanks to its versatility and widespread appeal, video content has become a staple in most brands' marketing strategies. After all, a skilled production team can tailor the medium to fit any type of audience and any type of campaign goal.
However, that's easier said than done. Not all marketing videos work the same for every marketing objective. That's why we're going to break down some of the most effective types of videos for each stage of the buyer’s journey. >>>READ MORE
Resilience: How to Embrace and Learn from Mistakes – The Center for Sales Strategy
Let’s be honest, in sales you're apt to hear the word “No” more than you hear “Yes”, and over time that can be a sense of frustration and in some cases a demotivating factor.
But it doesn’t have to be!
Believe it or not, you can embrace those failures and become a stronger and better salesperson than before. The key to overcoming the negativity of rejection is resilience and it can be built and strengthened with some effort and thoughtfulness. >>>READ MORE
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