LeadG2's Weekly Roundup features some of the top sales and marketing blog posts, articles, and resources we've recently found online. We've complied some of our weekly favorites to help you advance in your career and build top marketing and sales teams. If we missed an article that you feel should be featured, let us know!
Content creation can be a robust process depending on the amount of content you are publishing during a set timeframe. To keep your process organized and strategic (and to keep marketers sane), we’ve found a detailed content calendar is key.
This post lists a few benefits of using a content calendar and a few items we think should be included on every content calendar to make it most efficient and beneficial. >>> READ MORE
More Sales and Marketing Articles Found Online This Week
The Funnel and the Flywheel: How to Use Content Marketing to Close New Business– Influence & Co
Let's face it: The marketing funnel is pretty misunderstood. Because of the funnel's design, it can be easy to assume that engagement stops at the bottom of the funnel when leads turn into customers. But that couldn't be further from the truth. >>>READ MORE
21 About Us Page Examples to Help Get Your Brand Message Across–Databox
It’s hard to knock together a killer About page without looking at About Us page examples, isn’t it?
So Databox done the hard work for you and put together 21 About Us page examples to get your creative gears rolling. Additionally, they also included more details that will help you write your About Us page with ease. >>>READ MORE
8 Ways Marketers Can Leverage Social Media to Meet Business Objectives–HubSpot
As marketers, we understand the importance of incorporating social media into our marketing mix. In fact, 74% of global marketers continue to invest in social media marketing. If you haven’t yet considered expanding your existing social media strategy, you may be missing out on valuable channels for advertising. In this post, we’ll give brief explanations of the importance of social media for business, as well as outline eight ways that marketers can leverage social media to meet business goals. >>>READ MORE
To Reduce Remote Team Burnout, Start Meetings With This One Simple Question –Forbes
Arguably, our workplaces have never craved empathy as much as this moment requires. Between the Covid-19 pandemic and rising social justice and economic concerns, the stress inducers seem endless. Facing record unemployment levels, many employees are stressed about the viability of their job while others are struggling with the decision to work full time or care for kids who might need homeschooling. Work days these days have become anything but normal and to act as if they are is simply ludicrous. Yes, companies will continue to operate, projects must proceed, orders still need to be processed, but leaders must also bring a new level of empathy to their meetings, their emails and virtually every interaction in order to meet the needs of this new environment. >>>READ MORE