How can you build your brand and business in a marketing environment that is constantly changing? This session will tackle the full court of marketing issues and provide the latest insights on content marketing, demand generation, e-mail, mobile, search, and social strategies.
Before internet, sales math was simple: 100 calls = 30 contacts = 10 prospects = 3 meetings = 1 client. Now, people no longer answer their phones and dialing for dollars doesn’t work the way it used to do. Inbound Marketing’s success is making it one of the most popular sales and marketing techniques in use. Discover how your station’s website, social media, and other assets can radically increase the number of qualified prospecting leads and generate more sales.
A salesperson's time is worth a lot. So why waste their time? Calling on “prospects” that are not really interested in your product or service at all is a waste. Getting prospects to raise their own hand can eliminate this.