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INBOUND MARKETING: NOUN
"IN-BOUND MAHR-KI-TING"

(see also: "marketing that buyers love" "content marketing" "lead generation")

Definition: Inbound marketing is a business methodology that attracts the attention of prospects and new customers via strategic content creation and experiences that are tailored to their unique needs and buying journey. Inbound marketing is about forming connections, answering questions, and solving problems. 

ATTRACT

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strangers

CONVERT

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visitors

CLOSE

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leads

DELIGHT

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customer

promoters

INBOUND VS. OUTBOUND MARKETING

How we help With Inbound Marketing

Inbound Marketing Strategic Planning

Every successful inbound marketing initiative starts with a plan. Our Inbound Marketing GamePlan includes a robust strategy with supporting tactical plans that are customized for every single business we work with.

Target Persona Research

You can't build a customized inbound marketing strategy without fully understanding your best prospects and customers. We use in-depth surveying and interviews to build unique target persona profiles that ensure we're creating content and messaging that will be effective and engaging.

Content Marketing

Our team of content strategists, writers, and designers are skilled at creating optimized, engaging, and lead converting content that is written for your unique target persona. We specialize in learning your business so we can create remarkable content that gets results.

Social Media Marketing

Social media is an important tactic used in effective inbound marketing and we help our clients with everything from the strategy and set-up to consistent publishing and close monitoring.

Search Engine Optimization

When your prospects are using search engines to research, ask questions, and find the services they're looking for you want to be sure they find your business, not your competitors. SEO is a critical part to every inbound marketing strategy, and we just happen to do it incredibly well.

Email Marketing and Lead Nurturing

When done correctly, email continues to prove that it has a place in online marketing. Using email for both promotion and nurturing will ensure we're pulling prospects through the journey and delivering value along the way.

Video Production

Video can be powerful and effective when done and used correctly. We create videos in a variety of styles ranging from simple, educational whiteboard videos to compelling case studies.

Marketing Automation Technology

Your inbound marketing strategy comes together when you're using the right marketing automation platform. That's why we are proud HubSpot Platinum Solutions Partners and are certified to assist our clients with both initial set-up to complex customizations and everything in between!

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