LeadG2 https://leadg2.thecenterforsalesstrategy.com/blog The LeadG2 Blog features the best in lead generation, social media, seo and sales strategy for inbound marketers and sales leaders. en-us Thu, 01 Dec 2022 16:00:00 GMT 2022-12-01T16:00:00Z en-us How to Begin Generating Leads In 30 Days or Less https://leadg2.thecenterforsalesstrategy.com/blog/how-to-begin-generating-leads-in-30-days-or-less <div class="hs-featured-image-wrapper"> <a href="https://leadg2.thecenterforsalesstrategy.com/blog/how-to-begin-generating-leads-in-30-days-or-less" title="" class="hs-featured-image-link"> <img src="https://leadg2.thecenterforsalesstrategy.com/hubfs/How%20to%20Begin%20Generating%20Leads%20In%2030%20Days%20or%20Less.png" alt="How to Begin Generating Leads In 30 Days or Less" class="hs-featured-image" style="width:auto !important; max-width:50%; float:left; margin:0 15px 15px 0;"> </a> </div> <p>Based on the amount of time spent discussing how to generate leads, you would think that the process is akin to rocket science and that only expert&nbsp;digital marketers could develop effective lead generation campaigns. <br><br>In reality, it’s not that complicated to start getting some results with a lead generation program. You can get started in three simple steps: create an offer, develop a landing page with a form/lead capture mechanism, and drive traffic to your landing page.</p> <div class="hs-featured-image-wrapper"> <a href="https://leadg2.thecenterforsalesstrategy.com/blog/how-to-begin-generating-leads-in-30-days-or-less" title="" class="hs-featured-image-link"> <img src="https://leadg2.thecenterforsalesstrategy.com/hubfs/How%20to%20Begin%20Generating%20Leads%20In%2030%20Days%20or%20Less.png" alt="How to Begin Generating Leads In 30 Days or Less" class="hs-featured-image" style="width:auto !important; max-width:50%; float:left; margin:0 15px 15px 0;"> </a> </div> <p>Based on the amount of time spent discussing how to generate leads, you would think that the process is akin to rocket science and that only expert&nbsp;digital marketers could develop effective lead generation campaigns. <br><br>In reality, it’s not that complicated to start getting some results with a lead generation program. You can get started in three simple steps: create an offer, develop a landing page with a form/lead capture mechanism, and drive traffic to your landing page.</p> <img src="https://track.hubspot.com/__ptq.gif?a=109236&amp;k=14&amp;r=https%3A%2F%2Fleadg2.thecenterforsalesstrategy.com%2Fblog%2Fhow-to-begin-generating-leads-in-30-days-or-less&amp;bu=https%253A%252F%252Fleadg2.thecenterforsalesstrategy.com%252Fblog&amp;bvt=rss" alt="" width="1" height="1" style="min-height:1px!important;width:1px!important;border-width:0!important;margin-top:0!important;margin-bottom:0!important;margin-right:0!important;margin-left:0!important;padding-top:0!important;padding-bottom:0!important;padding-right:0!important;padding-left:0!important; "> Lead Generation Inbound Marketing Thu, 01 Dec 2022 16:00:00 GMT DeanMoothart@leadg2.com (Dean Moothart) https://leadg2.thecenterforsalesstrategy.com/blog/how-to-begin-generating-leads-in-30-days-or-less 2022-12-01T16:00:00Z How Visual Content Engages and Persuades + 4 Ways To Use It In Your Marketing https://leadg2.thecenterforsalesstrategy.com/blog/how-visual-content-engages-and-persuades <div class="hs-featured-image-wrapper"> <a href="https://leadg2.thecenterforsalesstrategy.com/blog/how-visual-content-engages-and-persuades" title="" class="hs-featured-image-link"> <img src="https://leadg2.thecenterforsalesstrategy.com/hubfs/Visual%20Content.png" alt="How Visual Content Engages and Persuades" class="hs-featured-image" style="width:auto !important; max-width:50%; float:left; margin:0 15px 15px 0;"> </a> </div> <p>When you think about a purchase or decision that you’ve made, it often boils down to how it was presented to you visually. Let’s say you were looking for a new project management system for your team. You’re doing research, reading blogs, watching videos, and more to learn everything you can.</p> <p>You start looking over their website, maybe you subscribe to their newsletter, or start seeing ads about them. You are likely being shown one of the following: how it can solve the problem you’re having, details of how it will solve that problem, or what your life can look like if you use this product. Now think about how that was served to you — most likely in a visual manner.</p> <div class="hs-featured-image-wrapper"> <a href="https://leadg2.thecenterforsalesstrategy.com/blog/how-visual-content-engages-and-persuades" title="" class="hs-featured-image-link"> <img src="https://leadg2.thecenterforsalesstrategy.com/hubfs/Visual%20Content.png" alt="How Visual Content Engages and Persuades" class="hs-featured-image" style="width:auto !important; max-width:50%; float:left; margin:0 15px 15px 0;"> </a> </div> <p>When you think about a purchase or decision that you’ve made, it often boils down to how it was presented to you visually. Let’s say you were looking for a new project management system for your team. You’re doing research, reading blogs, watching videos, and more to learn everything you can.</p> <p>You start looking over their website, maybe you subscribe to their newsletter, or start seeing ads about them. You are likely being shown one of the following: how it can solve the problem you’re having, details of how it will solve that problem, or what your life can look like if you use this product. Now think about how that was served to you — most likely in a visual manner.</p> <img src="https://track.hubspot.com/__ptq.gif?a=109236&amp;k=14&amp;r=https%3A%2F%2Fleadg2.thecenterforsalesstrategy.com%2Fblog%2Fhow-visual-content-engages-and-persuades&amp;bu=https%253A%252F%252Fleadg2.thecenterforsalesstrategy.com%252Fblog&amp;bvt=rss" alt="" width="1" height="1" style="min-height:1px!important;width:1px!important;border-width:0!important;margin-top:0!important;margin-bottom:0!important;margin-right:0!important;margin-left:0!important;padding-top:0!important;padding-bottom:0!important;padding-right:0!important;padding-left:0!important; "> Inbound Marketing video marketing Mon, 28 Nov 2022 16:48:34 GMT https://leadg2.thecenterforsalesstrategy.com/blog/how-visual-content-engages-and-persuades 2022-11-28T16:48:34Z Carly Bandy 3 Steps to Implementing an Effective Sales Enablement Strategy https://leadg2.thecenterforsalesstrategy.com/blog/three-hurdles-to-successfully-implementing-and-using-sales-enablement-tools <div class="hs-featured-image-wrapper"> <a href="https://leadg2.thecenterforsalesstrategy.com/blog/three-hurdles-to-successfully-implementing-and-using-sales-enablement-tools" title="" class="hs-featured-image-link"> <img src="https://leadg2.thecenterforsalesstrategy.com/hubfs/3%20Steps%20to%20Implementing%20an%20Effective%20Sales%20Enablement%20Strategy.png" alt="3 Steps to Implementing an Effective Sales Enablement Strategy" class="hs-featured-image" style="width:auto !important; max-width:50%; float:left; margin:0 15px 15px 0;"> </a> </div> <p><span><br class="kix-line-break"></span></p> <p>Let's face it <span>— s</span>ales enablement tools are more critical than ever. Selling is evolving. Changes in technology and social media have created an online sales environment that often requires interaction in real-time. Today a prospect can ask a question on LinkedIn and get an answer faster than if they called your office.&nbsp;</p> <p>Sales enablement can be the difference between success and failure in this new environment, but most companies don't do it right or not at all. Let's talk about three specific ways to implement sales enablement at your company and set your team up for success. </p> <div class="hs-featured-image-wrapper"> <a href="https://leadg2.thecenterforsalesstrategy.com/blog/three-hurdles-to-successfully-implementing-and-using-sales-enablement-tools" title="" class="hs-featured-image-link"> <img src="https://leadg2.thecenterforsalesstrategy.com/hubfs/3%20Steps%20to%20Implementing%20an%20Effective%20Sales%20Enablement%20Strategy.png" alt="3 Steps to Implementing an Effective Sales Enablement Strategy" class="hs-featured-image" style="width:auto !important; max-width:50%; float:left; margin:0 15px 15px 0;"> </a> </div> <p><span><br class="kix-line-break"></span></p> <p>Let's face it <span>— s</span>ales enablement tools are more critical than ever. Selling is evolving. Changes in technology and social media have created an online sales environment that often requires interaction in real-time. Today a prospect can ask a question on LinkedIn and get an answer faster than if they called your office.&nbsp;</p> <p>Sales enablement can be the difference between success and failure in this new environment, but most companies don't do it right or not at all. Let's talk about three specific ways to implement sales enablement at your company and set your team up for success. </p> <img src="https://track.hubspot.com/__ptq.gif?a=109236&amp;k=14&amp;r=https%3A%2F%2Fleadg2.thecenterforsalesstrategy.com%2Fblog%2Fthree-hurdles-to-successfully-implementing-and-using-sales-enablement-tools&amp;bu=https%253A%252F%252Fleadg2.thecenterforsalesstrategy.com%252Fblog&amp;bvt=rss" alt="" width="1" height="1" style="min-height:1px!important;width:1px!important;border-width:0!important;margin-top:0!important;margin-bottom:0!important;margin-right:0!important;margin-left:0!important;padding-top:0!important;padding-bottom:0!important;padding-right:0!important;padding-left:0!important; "> sales enablement Wed, 23 Nov 2022 16:00:00 GMT https://leadg2.thecenterforsalesstrategy.com/blog/three-hurdles-to-successfully-implementing-and-using-sales-enablement-tools 2022-11-23T16:00:00Z Emily Hartzell 3 Tech Trends That We Predict Will Influence Marketing in 2023 https://leadg2.thecenterforsalesstrategy.com/blog/3-tech-trends-that-we-predict-will-influence-marketing-in-2023 <div class="hs-featured-image-wrapper"> <a href="https://leadg2.thecenterforsalesstrategy.com/blog/3-tech-trends-that-we-predict-will-influence-marketing-in-2023" title="" class="hs-featured-image-link"> <img src="https://leadg2.thecenterforsalesstrategy.com/hubfs/3%20Tech%20Trends%20That%20We%20Predict%20Will%20Influence%20Marketing%20in%202023%20.png" alt="3 Tech Trends That We Predict Will Influence Marketing in 2023 " class="hs-featured-image" style="width:auto !important; max-width:50%; float:left; margin:0 15px 15px 0;"> </a> </div> <p><span style="color: #000000;">A lot has changed in marketing — just in three short years!</span></p> <p><span style="color: #000000;">Most of us marketers have been caught up in the change and the hustle to keep up with everything that's shifted. BUT what about 2023? </span></p> <p><span style="color: #000000;">2023 is not so far away that we can't see what's coming — I promise! Let's take a second to investigate the future and talk about some tech trends on the horizon that I predict will influence your marketing in 2023.</span></p> <div class="hs-featured-image-wrapper"> <a href="https://leadg2.thecenterforsalesstrategy.com/blog/3-tech-trends-that-we-predict-will-influence-marketing-in-2023" title="" class="hs-featured-image-link"> <img src="https://leadg2.thecenterforsalesstrategy.com/hubfs/3%20Tech%20Trends%20That%20We%20Predict%20Will%20Influence%20Marketing%20in%202023%20.png" alt="3 Tech Trends That We Predict Will Influence Marketing in 2023 " class="hs-featured-image" style="width:auto !important; max-width:50%; float:left; margin:0 15px 15px 0;"> </a> </div> <p><span style="color: #000000;">A lot has changed in marketing — just in three short years!</span></p> <p><span style="color: #000000;">Most of us marketers have been caught up in the change and the hustle to keep up with everything that's shifted. BUT what about 2023? </span></p> <p><span style="color: #000000;">2023 is not so far away that we can't see what's coming — I promise! Let's take a second to investigate the future and talk about some tech trends on the horizon that I predict will influence your marketing in 2023.</span></p> <img src="https://track.hubspot.com/__ptq.gif?a=109236&amp;k=14&amp;r=https%3A%2F%2Fleadg2.thecenterforsalesstrategy.com%2Fblog%2F3-tech-trends-that-we-predict-will-influence-marketing-in-2023&amp;bu=https%253A%252F%252Fleadg2.thecenterforsalesstrategy.com%252Fblog&amp;bvt=rss" alt="" width="1" height="1" style="min-height:1px!important;width:1px!important;border-width:0!important;margin-top:0!important;margin-bottom:0!important;margin-right:0!important;margin-left:0!important;padding-top:0!important;padding-bottom:0!important;padding-right:0!important;padding-left:0!important; "> B2B marketing Mon, 21 Nov 2022 16:00:00 GMT https://leadg2.thecenterforsalesstrategy.com/blog/3-tech-trends-that-we-predict-will-influence-marketing-in-2023 2022-11-21T16:00:00Z Emily Hartzell Shifting to Virtual Sales with Lori Richardson https://leadg2.thecenterforsalesstrategy.com/blog/shifting-to-virtual-sales-with-lori-richardson <div class="hs-featured-image-wrapper"> <a href="https://leadg2.thecenterforsalesstrategy.com/blog/shifting-to-virtual-sales-with-lori-richardson" title="" class="hs-featured-image-link"> <img src="https://leadg2.thecenterforsalesstrategy.com/hubfs/SSSF-Podcast-EP26-Blog%20Lori.png" alt="Shifting to Virtual Sales with Lori Richardson " class="hs-featured-image" style="width:auto !important; max-width:50%; float:left; margin:0 15px 15px 0;"> </a> </div> <p><span>Just as we all have had to adjust to hybrid and remote work environments over the past few years, so too have sales organizations had to adjust their strategies for virtual spaces.&nbsp;</span><span>&nbsp;</span></p> <p><span>In this episode of Sell Smarter. Sell Faster., we discuss the ever-increasing shift to virtual sales and how sales managers and salespeople should alter their approach accordingly.&nbsp;</span></p> <div class="hs-featured-image-wrapper"> <a href="https://leadg2.thecenterforsalesstrategy.com/blog/shifting-to-virtual-sales-with-lori-richardson" title="" class="hs-featured-image-link"> <img src="https://leadg2.thecenterforsalesstrategy.com/hubfs/SSSF-Podcast-EP26-Blog%20Lori.png" alt="Shifting to Virtual Sales with Lori Richardson " class="hs-featured-image" style="width:auto !important; max-width:50%; float:left; margin:0 15px 15px 0;"> </a> </div> <p><span>Just as we all have had to adjust to hybrid and remote work environments over the past few years, so too have sales organizations had to adjust their strategies for virtual spaces.&nbsp;</span><span>&nbsp;</span></p> <p><span>In this episode of Sell Smarter. Sell Faster., we discuss the ever-increasing shift to virtual sales and how sales managers and salespeople should alter their approach accordingly.&nbsp;</span></p> <img src="https://track.hubspot.com/__ptq.gif?a=109236&amp;k=14&amp;r=https%3A%2F%2Fleadg2.thecenterforsalesstrategy.com%2Fblog%2Fshifting-to-virtual-sales-with-lori-richardson&amp;bu=https%253A%252F%252Fleadg2.thecenterforsalesstrategy.com%252Fblog&amp;bvt=rss" alt="" width="1" height="1" style="min-height:1px!important;width:1px!important;border-width:0!important;margin-top:0!important;margin-bottom:0!important;margin-right:0!important;margin-left:0!important;padding-top:0!important;padding-bottom:0!important;padding-right:0!important;padding-left:0!important; "> sales enablement virtual selling Wed, 16 Nov 2022 16:00:00 GMT brenttripp@csscenter.com (Brent Tripp) https://leadg2.thecenterforsalesstrategy.com/blog/shifting-to-virtual-sales-with-lori-richardson 2022-11-16T16:00:00Z Tips to Adjust Your Content Strategy On the Go (and Learn About Your Customers) https://leadg2.thecenterforsalesstrategy.com/blog/tips-to-adjust-your-content-strategy-nn-the-go-and-learn-about-your-customers <div class="hs-featured-image-wrapper"> <a href="https://leadg2.thecenterforsalesstrategy.com/blog/tips-to-adjust-your-content-strategy-nn-the-go-and-learn-about-your-customers" title="" class="hs-featured-image-link"> <img src="https://leadg2.thecenterforsalesstrategy.com/hubfs/Tips%20to%20Adjust%20Your%20Content%20Strategy%20On%20the%20Go%20.png" alt="Tips to Adjust Your Content Strategy On the Go (and Learn About Your Customers) " class="hs-featured-image" style="width:auto !important; max-width:50%; float:left; margin:0 15px 15px 0;"> </a> </div> <p><span>Even the best of strategies crash upon the shores of reality. You can make an immaculate marketing or content marketing strategy, and you will always need to adjust and pivot course to ensure you’re using it to its full potential.&nbsp;</span><span>&nbsp;</span></p> <p><span>Fortunately, once you have the groundwork laid out, making small adjustments is easy to manage. The challenge is that it has as much information as possible to make wise decisions and adjust as you learn more about how you reach customers. After all, the goal of a content strategy is reaching and resonating with the most customers.</span></p> <div class="hs-featured-image-wrapper"> <a href="https://leadg2.thecenterforsalesstrategy.com/blog/tips-to-adjust-your-content-strategy-nn-the-go-and-learn-about-your-customers" title="" class="hs-featured-image-link"> <img src="https://leadg2.thecenterforsalesstrategy.com/hubfs/Tips%20to%20Adjust%20Your%20Content%20Strategy%20On%20the%20Go%20.png" alt="Tips to Adjust Your Content Strategy On the Go (and Learn About Your Customers) " class="hs-featured-image" style="width:auto !important; max-width:50%; float:left; margin:0 15px 15px 0;"> </a> </div> <p><span>Even the best of strategies crash upon the shores of reality. You can make an immaculate marketing or content marketing strategy, and you will always need to adjust and pivot course to ensure you’re using it to its full potential.&nbsp;</span><span>&nbsp;</span></p> <p><span>Fortunately, once you have the groundwork laid out, making small adjustments is easy to manage. The challenge is that it has as much information as possible to make wise decisions and adjust as you learn more about how you reach customers. After all, the goal of a content strategy is reaching and resonating with the most customers.</span></p> <img src="https://track.hubspot.com/__ptq.gif?a=109236&amp;k=14&amp;r=https%3A%2F%2Fleadg2.thecenterforsalesstrategy.com%2Fblog%2Ftips-to-adjust-your-content-strategy-nn-the-go-and-learn-about-your-customers&amp;bu=https%253A%252F%252Fleadg2.thecenterforsalesstrategy.com%252Fblog&amp;bvt=rss" alt="" width="1" height="1" style="min-height:1px!important;width:1px!important;border-width:0!important;margin-top:0!important;margin-bottom:0!important;margin-right:0!important;margin-left:0!important;padding-top:0!important;padding-bottom:0!important;padding-right:0!important;padding-left:0!important; "> content marketing content strategy Mon, 14 Nov 2022 16:00:00 GMT DavidRobinson@leadg2.com (David Robinson) https://leadg2.thecenterforsalesstrategy.com/blog/tips-to-adjust-your-content-strategy-nn-the-go-and-learn-about-your-customers 2022-11-14T16:00:00Z What Lead Intelligence Is and Why Salespeople Need It https://leadg2.thecenterforsalesstrategy.com/blog/what-lead-intelligence-is-and-why-salespeople-need-it <div class="hs-featured-image-wrapper"> <a href="https://leadg2.thecenterforsalesstrategy.com/blog/what-lead-intelligence-is-and-why-salespeople-need-it" title="" class="hs-featured-image-link"> <img src="https://leadg2.thecenterforsalesstrategy.com/hubfs/What%20Lead%20Intelligence%20Is%20and%20Why%20Salespeople%20Need%20It.png" alt="What Lead Intelligence Is and Why Salespeople Need It" class="hs-featured-image" style="width:auto !important; max-width:50%; float:left; margin:0 15px 15px 0;"> </a> </div> <p><span style="color: #000000;">As a salesperson, you no doubt spend a significant amount of time focused on generating leads, preparing for appointments, and trying to convert sales leads into customers or clients. One of the challenges that sometimes gets in the way of these activities is that the information you have about the lead is no more than a name and an email address.&nbsp;&nbsp;&nbsp;&nbsp;</span></p> <p><span style="color: #000000;">This type of lead information isn’t really much to go on. If this is all you rely on to nurture your lead toward becoming a client, you are missing out on key information that can help you generate more business.&nbsp; </span></p> <div class="hs-featured-image-wrapper"> <a href="https://leadg2.thecenterforsalesstrategy.com/blog/what-lead-intelligence-is-and-why-salespeople-need-it" title="" class="hs-featured-image-link"> <img src="https://leadg2.thecenterforsalesstrategy.com/hubfs/What%20Lead%20Intelligence%20Is%20and%20Why%20Salespeople%20Need%20It.png" alt="What Lead Intelligence Is and Why Salespeople Need It" class="hs-featured-image" style="width:auto !important; max-width:50%; float:left; margin:0 15px 15px 0;"> </a> </div> <p><span style="color: #000000;">As a salesperson, you no doubt spend a significant amount of time focused on generating leads, preparing for appointments, and trying to convert sales leads into customers or clients. One of the challenges that sometimes gets in the way of these activities is that the information you have about the lead is no more than a name and an email address.&nbsp;&nbsp;&nbsp;&nbsp;</span></p> <p><span style="color: #000000;">This type of lead information isn’t really much to go on. If this is all you rely on to nurture your lead toward becoming a client, you are missing out on key information that can help you generate more business.&nbsp; </span></p> <img src="https://track.hubspot.com/__ptq.gif?a=109236&amp;k=14&amp;r=https%3A%2F%2Fleadg2.thecenterforsalesstrategy.com%2Fblog%2Fwhat-lead-intelligence-is-and-why-salespeople-need-it&amp;bu=https%253A%252F%252Fleadg2.thecenterforsalesstrategy.com%252Fblog&amp;bvt=rss" alt="" width="1" height="1" style="min-height:1px!important;width:1px!important;border-width:0!important;margin-top:0!important;margin-bottom:0!important;margin-right:0!important;margin-left:0!important;padding-top:0!important;padding-bottom:0!important;padding-right:0!important;padding-left:0!important; "> lead intelligence Fri, 11 Nov 2022 16:00:00 GMT https://leadg2.thecenterforsalesstrategy.com/blog/what-lead-intelligence-is-and-why-salespeople-need-it 2022-11-11T16:00:00Z Isha Bell Content Velocity and SEO with Chris Tweten https://leadg2.thecenterforsalesstrategy.com/blog/content-velocity-and-seo-with-chris-tweten <div class="hs-featured-image-wrapper"> <a href="https://leadg2.thecenterforsalesstrategy.com/blog/content-velocity-and-seo-with-chris-tweten" title="" class="hs-featured-image-link"> <img src="https://leadg2.thecenterforsalesstrategy.com/hubfs/SSSF-Podcast-EP25-Blog%20Chris.png" alt="Content Velocity and SEO with Chris Tweten" class="hs-featured-image" style="width:auto !important; max-width:50%; float:left; margin:0 15px 15px 0;"> </a> </div> <p><span>Developing a solid content strategy is one thing; implementing it is another. How can you ensure that you’re producing enough content to be relevant in the eyes of your ideal customer, much less the likes of Google? </span></p> <p><span>In this episode of Sell Smarter. Sell Faster., host Dani Buckley breaks down how a content velocity strategy can be a boon to your inbound marketing and sales enablement efforts.</span><span>&nbsp;</span></p> <p><span>Joining Dani is Chris Tweten. Chris is the CMO at Spacebar Collective, a white-hat SEO and content production agency based in Vancouver, Canada.</span></p> <div class="hs-featured-image-wrapper"> <a href="https://leadg2.thecenterforsalesstrategy.com/blog/content-velocity-and-seo-with-chris-tweten" title="" class="hs-featured-image-link"> <img src="https://leadg2.thecenterforsalesstrategy.com/hubfs/SSSF-Podcast-EP25-Blog%20Chris.png" alt="Content Velocity and SEO with Chris Tweten" class="hs-featured-image" style="width:auto !important; max-width:50%; float:left; margin:0 15px 15px 0;"> </a> </div> <p><span>Developing a solid content strategy is one thing; implementing it is another. How can you ensure that you’re producing enough content to be relevant in the eyes of your ideal customer, much less the likes of Google? </span></p> <p><span>In this episode of Sell Smarter. Sell Faster., host Dani Buckley breaks down how a content velocity strategy can be a boon to your inbound marketing and sales enablement efforts.</span><span>&nbsp;</span></p> <p><span>Joining Dani is Chris Tweten. Chris is the CMO at Spacebar Collective, a white-hat SEO and content production agency based in Vancouver, Canada.</span></p> <img src="https://track.hubspot.com/__ptq.gif?a=109236&amp;k=14&amp;r=https%3A%2F%2Fleadg2.thecenterforsalesstrategy.com%2Fblog%2Fcontent-velocity-and-seo-with-chris-tweten&amp;bu=https%253A%252F%252Fleadg2.thecenterforsalesstrategy.com%252Fblog&amp;bvt=rss" alt="" width="1" height="1" style="min-height:1px!important;width:1px!important;border-width:0!important;margin-top:0!important;margin-bottom:0!important;margin-right:0!important;margin-left:0!important;padding-top:0!important;padding-bottom:0!important;padding-right:0!important;padding-left:0!important; "> content marketing B2B content Wed, 09 Nov 2022 16:00:00 GMT brenttripp@csscenter.com (Brent Tripp) https://leadg2.thecenterforsalesstrategy.com/blog/content-velocity-and-seo-with-chris-tweten 2022-11-09T16:00:00Z The Value of Thought Leadership [INFOGRAPGIC] https://leadg2.thecenterforsalesstrategy.com/blog/the-value-of-thought-leadership-infograpgic <div class="hs-featured-image-wrapper"> <a href="https://leadg2.thecenterforsalesstrategy.com/blog/the-value-of-thought-leadership-infograpgic" title="" class="hs-featured-image-link"> <img src="https://leadg2.thecenterforsalesstrategy.com/hubfs/Value%20of%20thought%20leadership.png" alt="The Value of Thought Leadership [INFOGRAPGIC]" class="hs-featured-image" style="width:auto !important; max-width:50%; float:left; margin:0 15px 15px 0;"> </a> </div> <p>The main <a href="https://leadg2.thecenterforsalesstrategy.com/blog/the-benefits-of-being-a-thought-leader-video">benefit of thought leadership</a> is the boost it gives to your reputation. This can help you gain business, establish yourself as a market leader, and even draw in promising new employees.&nbsp;</p> <p>People want to work with the big players in any given field. They want to see that their boss is someone to look up to, someone with plenty of wisdom to pass down. By using thought leadership, you'll stand out from the crowd, and your business will become a more attractive destination for talented workers.&nbsp;</p> <p>Check out this infographic on the <a href="https://leadg2.thecenterforsalesstrategy.com/blog/an-executives-guide-to-thought-leadership">value of thought leadership</a>.</p> <div class="hs-featured-image-wrapper"> <a href="https://leadg2.thecenterforsalesstrategy.com/blog/the-value-of-thought-leadership-infograpgic" title="" class="hs-featured-image-link"> <img src="https://leadg2.thecenterforsalesstrategy.com/hubfs/Value%20of%20thought%20leadership.png" alt="The Value of Thought Leadership [INFOGRAPGIC]" class="hs-featured-image" style="width:auto !important; max-width:50%; float:left; margin:0 15px 15px 0;"> </a> </div> <p>The main <a href="https://leadg2.thecenterforsalesstrategy.com/blog/the-benefits-of-being-a-thought-leader-video">benefit of thought leadership</a> is the boost it gives to your reputation. This can help you gain business, establish yourself as a market leader, and even draw in promising new employees.&nbsp;</p> <p>People want to work with the big players in any given field. They want to see that their boss is someone to look up to, someone with plenty of wisdom to pass down. By using thought leadership, you'll stand out from the crowd, and your business will become a more attractive destination for talented workers.&nbsp;</p> <p>Check out this infographic on the <a href="https://leadg2.thecenterforsalesstrategy.com/blog/an-executives-guide-to-thought-leadership">value of thought leadership</a>.</p> <img src="https://track.hubspot.com/__ptq.gif?a=109236&amp;k=14&amp;r=https%3A%2F%2Fleadg2.thecenterforsalesstrategy.com%2Fblog%2Fthe-value-of-thought-leadership-infograpgic&amp;bu=https%253A%252F%252Fleadg2.thecenterforsalesstrategy.com%252Fblog&amp;bvt=rss" alt="" width="1" height="1" style="min-height:1px!important;width:1px!important;border-width:0!important;margin-top:0!important;margin-bottom:0!important;margin-right:0!important;margin-left:0!important;padding-top:0!important;padding-bottom:0!important;padding-right:0!important;padding-left:0!important; "> thought leadership Mon, 07 Nov 2022 16:00:00 GMT danibuckley@csscenter.com (Dani Buckley) https://leadg2.thecenterforsalesstrategy.com/blog/the-value-of-thought-leadership-infograpgic 2022-11-07T16:00:00Z Social Media and Content Marketing Go Hand in Hand https://leadg2.thecenterforsalesstrategy.com/blog/social-media-and-content-marketing-go-hand-in-hand <div class="hs-featured-image-wrapper"> <a href="https://leadg2.thecenterforsalesstrategy.com/blog/social-media-and-content-marketing-go-hand-in-hand" title="" class="hs-featured-image-link"> <img src="https://leadg2.thecenterforsalesstrategy.com/hubfs/Social%20Media%20and%20Content%20Marketing%20Go%20Hand%20in%20Hand.png" alt="Social Media and Content Marketing Go Hand in Hand" class="hs-featured-image" style="width:auto !important; max-width:50%; float:left; margin:0 15px 15px 0;"> </a> </div> <p>Whether you’re using social media for personal or professional reasons, it plays a role in your everyday routine. We spend <a href="https://www.broadbandsearch.net/blog/average-daily-time-on-social-media#:~:text=On%20average%2C%20people%20spend%20147,is%20just%20that%20%2D%20an%20average.">around 2 hours and 27 minutes per day</a>, which is a significant amount of time.</p> <p>Most of the time, people use social media to keep up with friends and family, find new ideas, and stay on top of current trends — but it offers much more than that. As a consumer, you’re often being targeted with ads and organic social posts that resonate with you in your personal life. Whether that’s a new restaurant opening near you, the latest product offering from a favorite brand, or an upcoming event, there always seems to be something being presented to you.</p> <p>Have you ever stopped to analyze what the content actually looks like that is being pushed out via social media? Sure, you see the traditional promo ads that are aiming to stop you in your tracks and get you to convert when they have a new offer. But what are these companies doing in the interim to keep their brand top-of-mind and engagement high? Queue <a href="https://leadg2.thecenterforsalesstrategy.com/_hcms/analytics/search/conversion?redirect=aHR0cHM6Ly9sZWFkZzIudGhlY2VudGVyZm9yc2FsZXNzdHJhdGVneS5jb20vYmxvZy81LXdheXMtdG8tcGVyc29uYWxpemUteW91ci1jb250ZW50LW1hcmtldGluZy1jYW1wYWlnbnMtZm9yLWhpZ2hlci1lbmdhZ2VtZW50&amp;ct=SEARCH&amp;pid=109236&amp;cid=9624215217&amp;t=Y29udGVudCBtYXJrZXRpbmc%3D&amp;d=leadg2.thecenterforsalesstrategy.com&amp;c=2&amp;c=3&amp;c=6&amp;rp=2&amp;ab=false&amp;opcid=&amp;rs=UNKNOWN&amp;hs-expires=1698519898&amp;hs-version=1&amp;hs-signature=APUk-v5VhwERSctOtpD26ieufwEmdv6kVw">content marketing</a>.</p> <div class="hs-featured-image-wrapper"> <a href="https://leadg2.thecenterforsalesstrategy.com/blog/social-media-and-content-marketing-go-hand-in-hand" title="" class="hs-featured-image-link"> <img src="https://leadg2.thecenterforsalesstrategy.com/hubfs/Social%20Media%20and%20Content%20Marketing%20Go%20Hand%20in%20Hand.png" alt="Social Media and Content Marketing Go Hand in Hand" class="hs-featured-image" style="width:auto !important; max-width:50%; float:left; margin:0 15px 15px 0;"> </a> </div> <p>Whether you’re using social media for personal or professional reasons, it plays a role in your everyday routine. We spend <a href="https://www.broadbandsearch.net/blog/average-daily-time-on-social-media#:~:text=On%20average%2C%20people%20spend%20147,is%20just%20that%20%2D%20an%20average.">around 2 hours and 27 minutes per day</a>, which is a significant amount of time.</p> <p>Most of the time, people use social media to keep up with friends and family, find new ideas, and stay on top of current trends — but it offers much more than that. As a consumer, you’re often being targeted with ads and organic social posts that resonate with you in your personal life. Whether that’s a new restaurant opening near you, the latest product offering from a favorite brand, or an upcoming event, there always seems to be something being presented to you.</p> <p>Have you ever stopped to analyze what the content actually looks like that is being pushed out via social media? Sure, you see the traditional promo ads that are aiming to stop you in your tracks and get you to convert when they have a new offer. But what are these companies doing in the interim to keep their brand top-of-mind and engagement high? Queue <a href="https://leadg2.thecenterforsalesstrategy.com/_hcms/analytics/search/conversion?redirect=aHR0cHM6Ly9sZWFkZzIudGhlY2VudGVyZm9yc2FsZXNzdHJhdGVneS5jb20vYmxvZy81LXdheXMtdG8tcGVyc29uYWxpemUteW91ci1jb250ZW50LW1hcmtldGluZy1jYW1wYWlnbnMtZm9yLWhpZ2hlci1lbmdhZ2VtZW50&amp;ct=SEARCH&amp;pid=109236&amp;cid=9624215217&amp;t=Y29udGVudCBtYXJrZXRpbmc%3D&amp;d=leadg2.thecenterforsalesstrategy.com&amp;c=2&amp;c=3&amp;c=6&amp;rp=2&amp;ab=false&amp;opcid=&amp;rs=UNKNOWN&amp;hs-expires=1698519898&amp;hs-version=1&amp;hs-signature=APUk-v5VhwERSctOtpD26ieufwEmdv6kVw">content marketing</a>.</p> <img src="https://track.hubspot.com/__ptq.gif?a=109236&amp;k=14&amp;r=https%3A%2F%2Fleadg2.thecenterforsalesstrategy.com%2Fblog%2Fsocial-media-and-content-marketing-go-hand-in-hand&amp;bu=https%253A%252F%252Fleadg2.thecenterforsalesstrategy.com%252Fblog&amp;bvt=rss" alt="" width="1" height="1" style="min-height:1px!important;width:1px!important;border-width:0!important;margin-top:0!important;margin-bottom:0!important;margin-right:0!important;margin-left:0!important;padding-top:0!important;padding-bottom:0!important;padding-right:0!important;padding-left:0!important; "> Social Media content marketing Fri, 04 Nov 2022 15:00:00 GMT https://leadg2.thecenterforsalesstrategy.com/blog/social-media-and-content-marketing-go-hand-in-hand 2022-11-04T15:00:00Z Carly Bandy