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Best Practices for Spending Your 2018 Marketing and Sales Budget

Posted by Alan Vitberg

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Oct 11, 2017 10:52:25 AM

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Investing in Infrastructure, Generating Leads, and Closing Sales

On another of LeadG2’s blogs, I recently published a 2-part series on budgeting for building infrastructure and investing in growth opportunities.

Part 1, “Grow Your Firm with These 7 Building Blocks,” identifies and discusses the key parts of marketing and sales infrastructure that need funding, including:

  • Strategic growth planning
  • Branding
  • Marketing technology
  • Human resources
  • Content
  • Sales enablement
  • Social media

Read this post here.

Part 2, “Investing in Generating Leads and Closing Sales,” identifies how and where to allocate budget for strategic objectives, including:

  • Getting more visibility
  • Generating leads
  • Nurturing prospects
  • Closing more sales, faster
  • Retaining and delighting clients, Influencers and referral sources

Read this post here. 

Complementary Consultation

If you would like to discuss your planning and budgeting for 2018, please call me at (585) 750-8258 or connect with me here.

Let’s spend 30 minutes or so discussing your situation and how to use your budget for a “just right” mix of infrastructure and growth.

Topics: inbound marketing, Professional Services Firm Marketing


LeadG2’s Professional Services Team specializes in online marketing for CPA, consulting, recruiting, staffing, and other professional services firms. Contact us here or call Dean Moothart at (407) 913-7091 to talk about how you can get more visibility, leads, and new business for your firm or niche practice.

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