OVERVIEW

Industry: HRO & Workforce Solutions
Services: Branding, Website Redesign, HubSpot CRM & Marketing Automation, Inbound Campaign Strategy

About SinglePoint Outsourcing

SinglePoint Outsourcing is a people-first HR and workforce solutions company providing outsourced HR, payroll, benefits, and compliance services to businesses nationwide. Known for long-term client relationships and steady, healthy growth, SinglePoint has built its reputation on trust, expertise, and a deeply relational approach to service. 

As a relationship-first organization, SinglePoint wanted its brand and digital presence to more accurately reflect who they are internally—their energy, clarity, and the way they partner with clients every day. 

Industry Context

In the human resource outsourcing (HRO) space, buying decisions are rarely transactional. Trust, credibility, and alignment matter long before a prospect ever reaches out. While relationships remain at the core of growth, modern buyers expect to learn, explore, and understand a company digitally before engaging in conversation. 

SinglePoint recognized that while relationships drove growth, their digital presence needed to do more of the pre-work—helping prospects understand who they are, how they think, and why they’re different before the first call ever happens. 

THE CHALLENGE

SinglePoint was not struggling to grow. In fact, the vast majority of their growth—nearly all of it—was already coming from leads, and that growth was consistent and healthy.

The challenge wasn’t fixing something broken. It was evolving something strong.

Leadership saw an opportunity to:

• Refresh their brand to reflect the internal energy and vitality of the team

• Create a more cohesive and intentional marketing voice

• Improve the digital experience for prospects before conversations begin

• Invest in a platform that offered a stronger, more intuitive client-facing experience

At the same time, SinglePoint faced the same decision many growing organizations face: Do we continue handling marketing internally, pause investment altogether, or partner with a team that can help us think and execute differently?

They chose partnership. 

THE PROBLEM

Despite having a solid foundation, several gaps were limiting how effectively SinglePoint could communicate its value to the market.

A Brand That No Longer Matched the Business 

As the company evolved, its brand and website no longer reflected the clarity, confidence, and sophistication of the organization itself. Internally, there was momentum and purpose—but externally, the story wasn’t fully coming through. 

A Desire for a More Intentional Marketing Voice 

SinglePoint knew what made them different—but articulating that consistently across marketing channels required a shared vocabulary and a clearer brand voice. Without that foundation, messaging risked becoming fragmented or generic. 

A Platform Transition Focused on Experience, Not Efficiency 

SinglePoint had already been using a robust CRM and highly automated workflows. The move to HubSpot wasn’t about fixing inefficiencies—it was about creating a better experience for prospects and clients, supported by a modern, flexible platform. 

The Need for a True Marketing Partner 

More than execution, SinglePoint wanted a partner who would take the time to listen, understand their culture, and help bring their story to life—without losing what made them who they are. 

THE SOLUTION

LeadG2 partnered with SinglePoint as a collaborative, hands-on marketing partner, working alongside leadership to shape a brand and marketing strategy that felt authentic, aligned, and sustainable.

Brand & Website Evolution

• Refreshed SinglePoint’s visual identity to reflect the organization’s personality and values

• Redesigned the website to tell a clearer, more compelling story

• Created an experience that helps prospects understand who SinglePoint is before reaching out

Brand Voice, Messaging & Content Strategy

• Developed a shared brand voice and vocabulary to ensure consistency

• Used blog content as a primary channel to clearly communicate what differentiates SinglePoint from similar organizations

• Helped translate internal beliefs and relationships into external messaging

HubSpot Onboarding & Enablement

• Supported SinglePoint through the transition to HubSpot, building on their existing automation maturity

• Focused on optimizing the platform to support a better client-facing experience

• Ensured marketing and sales tools aligned with how the team already works

A Relationship-Driven Partnership

LeadG2 didn’t just deliver assets—they partnered closely with the SinglePoint team, listening deeply, iterating together, and shaping a marketing foundation that felt true to the organization. 

LeadG2 functioned as an extension of SinglePoint’s team—integrating branding, content, and technology to create a sustainable growth engine.

THE RESULTS

Rather than chasing short-term metrics, SinglePoint focused on outcomes that mattered most to their team and clients. 

Key Outcomes

• A refreshed brand that better reflects who SinglePoint is today

• A website that clearly communicates value and differentiation

• A defined marketing voice that supports consistent messaging

• A marketing foundation that energizes the internal team

• Increased confidence in how the company presents itself to the market 

Qualitative Impact 

• Greater clarity around messaging and positioning

• Stronger alignment between internal culture and external presence

• Renewed excitement and ownership across the team

• A marketing approach that supports relationships—not replaces them  

Why This Matters 

SinglePoint’s story illustrates that growth isn’t always about fixing problems—it’s often about intentional evolution. 

By investing in their brand, voice, and digital experience, SinglePoint strengthened the connection between who they are internally and how they show up externally. The result is a marketing foundation that supports relationships, reinforces trust, and reflects the vitality of the organization itself.