Podcast KPIs to Track for

B2B Brands

What KPIs Should You Track in B2B Podcasting?

Podcasting is more than a brand play—it’s a strategic channel for driving leads, accelerating sales, and fueling your content engine. But how do you measure its true impact?

This one-sheet breaks down the key performance indicators (KPIs) that matter most for B2B podcasting success, so you can go beyond vanity metrics and start tracking what actually drives revenue.

WHAT'S INSIDE:

• The 7 essential KPIs for podcasting in a B2B environment
• How to track podcast engagement and lead conversion in HubSpot
• Tips for interpreting performance over time and across departments

Perfect for B2B marketers, sales leaders, and anyone building a podcast strategy tied to growth.

Fill out the form to access your free copy of Podcast KPIs to Track for B2B Brands.