1. 12 Reasons Why Thought Leadership Levels the Playing Field for Smaller Consulting Firms and Niche Practices
Large competitors may outspend you, but don’t let them outthink you! While it may not be possible to outspend them, it is very possible to outthink your larger competitors by packaging, publishing, and promoting the thought leadership of your firm’s subject matter experts. The goal: use the thought leadership of your firm’s subject matter experts to get more visibility, generate leads, and ultimately, generate more new business.
Thought leadership has been one of the newest buzzwords in the C-Suite over the past years. With companies focusing more on blogging and social media it’s now easier than ever for C-Suite executives to engage and discuss the company’s and industry’s direction.
However, not all C-Suite executives have been forthcoming about providing insight or perspective on what’s taking place in the marketplace. Some C-Suite Executives haven’t bought into the benefits that thought leadership offers and are hesitant to make the investment of time and resources to get started.
If you’ve got neuropathy, you’re not going to go to a family doctor for treatment. You need someone who knows everything there is to know about the nervous system. You’ll pay more to go to a neurologist, but you’ll gladly do so if it means getting rid of your pain.
If you’re in a B2B business, you’re selling knowledge. You’re selling your expertise. And if you’re going to get people to hire you or buy from you, you’ve got to convince them that you know your stuff. Here are 5 tools that will help you do just that.