How the Best Email Marketers in the World Get New Clients (Part 2)

10 More Email Marketing Tips and Guidance for Professional Services Marketing

In last week’s blog, Part 1 of our series on email marketing, we started a discussion on email marketing best practices that can help your CPA, consulting or professional service firm marketing program generate more leads and new business.

Here are the next 10 tips:

Link your email to an online version to ensure that subscribers can access information from smartphones or other mobile devices
Always perform a basic A/B split test on subject lines to see which results in the best open rates
Always use the same name an email address when sending mail to ensure that your recipient recognizes you as the sender
Try to keep your subject line between 50 and 70 characters
Avoid spam trigger words like free, discount, promise, guarantee, and also on in your subject lines
Send carefully targeted messages to smaller segments of your list in order to optimize open and click through rates
Personalize your messages with content that is relevant to your buyer and customer profiles
Use landing pages effectively, as a continuation of the email that induces the reader to take one more action and fill out a form so you get a lead
Make sure your email program is connected to the entire sales funnel and not just as a standalone silo – integrate campaign strategy with marketers and partners.
Work on capturing relevant and accurate data versus assembling a generic pile of leads.

How Email Does (or Doesn’t) Get to the Inbox

To close out this mini-series, I want to share a terrific infographic from the folks at Return Path. They have a lot of great information at their site on email best marketing practices that you might find of value.

email marketing