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Paul Kallen

Inbound Marketing Specialist



Resourceful. Positive. Knowledgable.

A couple of fun facts about me:

  • I develop strategy/RPG boardgames. I’m currently working on a fantasy-style RPG with unique digital app integrations that I hope will rival Dungeons & Dragons one day.
  • I have an alter ego who’s a videogame streamer on Twitch.
  • My hobbies and interests are all over the place. I love Chemistry and Experimental Cooking/Baking, Woodworking, and Metalsmithing.

Notes about my expertise in inbound marketing:

  • I graduated from Muhlenberg College with a BA in Media & Communications. My focus was Interpersonal Communications, Media Software & Technology, and Copywriting.
  • My expanded background in SEO is self-taught, but tempered with almost a decade of Freelance experience. I’ve written, edited, and curated content for colleges, nonprofit organizations, local businesses, YouTubers, Twitch Streamers, and vendors on Etsy.
  • My skills in marketing grew the most during my role as a TV Strategist for a B2B company. I was brought on as the company’s Lead Generator where I conducted extensive research on prospective clients and used marketing automation to maintain communication with thousands of contacts. Additionally, I went on to curate the company’s blog where I published weekly articles on TV, advertising, and industry trends.

Recent Posts by Paul Kallen

target persona

Top 5 Questions To Consider When Creating A Target Persona