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MrSteam
How LeadG2 helped MrSteam increase qualified leads and build a scalable marketing engine for a complex B2C and B2B sales cycle.
About MrSteam
With more than 100 years of experience in steam manufacturing, MrSteam is a pioneer in steam shower systems for private residences. Their products are installed in some of the most prestigious homes in the world — as well as thousands of everyday households.
MrSteam serves both B2C and B2B audiences, including homeowners, designers, contractors, dealers, and referral partners. This dual-market approach requires precise segmentation, tailored messaging, and a marketing system capable of supporting complex buyer journeys.
Despite early progress, several foundational issues limited MrSteam's ability to scale results.
Fragmented Lead Tracking & ROI Visibility
Warranty registrations and contact forms were generating data, but systems were not fully connected — making it difficult to close the loop on marketing ROI.
Underutilized Automation & Technology
HubSpot capabilities such as lead scoring, routing, and lifecycle tracking were not fully implemented across departments.
One-Size-Fits-All Content for Multi-Persona Buyers
Without clear segmentation and persona-driven strategies, content could not effectively support both consumer buyers and professional partners.
Complexity Across Departments
Marketing, sales, and partner relationships required coordinated systems to ensure the right leads reached the right teams at the right time.
LeadG2 partnered with MrSteam as a trusted advisor and execution partner, helping them take their marketing and sales enablement strategy to the next level.
Reporting, Attribution & CRM Optimization
- ✓Implemented systems to dramatically increase the number of contacts captured through warranty registrations and forms.
- ✓Improved reporting to close the loop on marketing ROI and performance.
HubSpot Automation & Lead Management
- ✓Built automated lead scoring and lead distribution workflows.
- ✓Configured HubSpot to support MrSteam's unique, multi-department sales process.
Persona-Based Content & Segmentation Strategy
- ✓Developed clear buyer personas across B2C and B2B audiences.
- ✓Created tailored content strategies for each segment, including blogs, premium content, and email marketing.
- ✓Expanded B2B marketing efforts to grow the referral and seller network.
Sales Enablement & Ongoing Partnership
- ✓Refined content strategy to attract the right leads at the right time — and route them to the right sales partners.
- ✓Provided ongoing consulting, execution, and optimization to keep strategy aligned as business needs evolved.
MrSteam began seeing measurable impact within months of partnering with LeadG2, with strong performance across content, social, and lead generation efforts.
Key Outcomes (Year One)
- ✓2,700 new contacts generated.
- ✓203% increase in ROI reporting efforts.
- ✓One premium content asset generated 52 new leads with an 8% conversion rate.
- ✓Nearly 8,000 clicks from social posts.
- ✓3,400 social interactions, 21 new contacts, and 5,700+ new website sessions from social.
Qualitative Wins
- ★Stronger alignment across marketing, sales, and partner teams.
- ★Improved lead quality and distribution.
- ★Better visibility into performance and ROI.
- ★A scalable framework to support future growth.
MrSteam's success highlights how companies with complex sales cycles and mixed B2C/B2B audiences can scale growth by aligning content, automation, and sales enablement.
With LeadG2's guidance, MrSteam transformed early marketing efforts into a structured, data-driven system that continues to generate qualified leads, improve efficiency, and support long-term market share growth.
Ready to achieve results like these?
Let's talk about your goals, challenges, and opportunities—and build a HubSpot strategy designed to help you grow.