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Optimistic. Driven. Inventive.


Latoya Torrance | Content Strategist

A couple of fun facts about me:

  • I have 2 sons named Jaxon and Jameson who are 1.5 years apart. My heart and my hands are full.

  • I ran track at UNC-Chapel Hill and on a professional level. I've competed in the Olympic Trials and ran with world-class athletes throughout my career. At one point, I had the 4th fastest time in the world in the 400 meter hurdles. Today, my goal is to run a 7:30 mile.

  • I'm a master speller. In first grade, I got an award for knowing how to spell "supercalifragilisticexpialidocious". And I almost won the school-wide spelling bee but misspelled "congratulations."

  • I love outdoor activities: hiking, swimming, running and picnicking. I hope to instill that in my sons so that we can enjoy outdoor adventures together. 

Notes about my expertise in inbound marketing:

  • Since receiving my B.A. in Public Relations, I've developed content for a number of businesses ranging from startups to Fortune 500 companies. No matter the size of the company, the ultimate goal is to create valuable content that serves your audience and supports your company goals.

  • My love for inbound marketing stems from its customer-first approach. The content you create - whether it's a blog post, email, or social media post - is designed to educate, inform, and engage your audience first in order to drive customer action.

  • I'm Google Analytics certified and a self-proclaimed data nerd. I firmly believe that data should inform the content you create, whether that's audience research, keyword research, or analytics.

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