As of June 2015, WTOP had attributed over $200,000 in new business to inbound leads developed through the website. Most recently, a lead (who had found the website searching online and subscribed to the newsletter in the fall of 2014) returned to the site after receiving several of the lead nurturing emails. The lead then downloaded the Washington DC Advertising Guide. A salesperson followed up and then converted the lead to a meeting that resulted in a $100,000 new business contract. New leads continue to roll into the system and continue to produce strong sales appointments for the team.
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