--- title: TOOLKIT | Optimize Your Website for B2B Lead Generation description: Helpful resources for B2B Lead Generation all in one place. image: https://leadg2.thecenterforsalesstrategy.com/hubfs/LG2_B2B%20Toolkit.png --- [![LeadG2-logo_(2)](https://leadg2.thecenterforsalesstrategy.com/hubfs/Lead_G2/images/LeadG2-logo_(2).png "LeadG2-logo_(2)")](https://leadg2.thecenterforsalesstrategy.com/) [![LeadG2-Logo-white](https://leadg2.thecenterforsalesstrategy.com/hubfs/Logos/LeadG2-Logo-white.png "LeadG2-Logo-white")](https://leadg2.thecenterforsalesstrategy.com/) # TOOLKIT ## Optimize Your Website for B2B Lead Generation ## The Inbound Marketing Methodology ![Inbound Marketing Methodology Graphic](https://leadg2.thecenterforsalesstrategy.com/hs-fs/hubfs/Inbound%20Marketing%20Methodology%20Graphic.png?width=2062&quality=high) ### ATTRACT We want to attract the right strangers (your target persona) to your website and to your brand with quality, compelling content that answers the questions they have. We’ll use blogging, social media, keyword and SEO strategy, and even outbound advertising to do this. ### CONVERT With optimized landing pages, forms, and compelling calls-to-action we’ll convert these visitors into qualified leads. Contact information is the most valuable currency there is to the online marketer so we’ll give them premium content in exchange for it. This includes eBooks, whitepapers, infographics, webinars, case studies, and tips sheets. ### CLOSE With the help of tools like lead scoring, closed-loop reporting, lead nurturing, and vast lead intelligence, paired with lead follow up best practices and sales tactics, you’ll then work to transform those leads into new business. ### DELIGHT This sometimes overlooked component of inbound marketing can be your secret weapon in ensuring referrals and renewals. Once someone becomes a customer, you don’t want to forget about them, and you’ll continue to publish and share content that helps them better use your product or services and delight them as a partner and thought leader. ![Purple-Background](https://leadg2.thecenterforsalesstrategy.com/hubfs/May2020/Images/Purple-Background.png) SELECT CONTENT TYPE eBook Checklist Webinar SELECT INDUSTRY B2B SELECT TOPIC Lead Generation ![LG2_20_Resources-page-icon_2](https://leadg2.thecenterforsalesstrategy.com/hubfs/LG2_20_Resources-page-icon_2.png) ##### eBook How to Outrank the Competition with High-Quality Content [ read the ebook >> ](https://leadg2.thecenterforsalesstrategy.com/ebook-how-to-outrank-the-competition-download) ![LG2_20_Resources-page-icon_1](https://leadg2.thecenterforsalesstrategy.com/hubfs/LG2_20_Resources-page-icon_1.png) ##### Checklist Elements of a B2B Website that Converts [ Access the Checklist >> ](https://leadg2.thecenterforsalesstrategy.com/elements-of-a-b2b-website-that-converts-checklist) ![LG2_20_Resources-page-icon_7](https://leadg2.thecenterforsalesstrategy.com/hubfs/LG2_20_Resources-page-icon_7.png) ##### Webinar 2-Part On-Demand Video Series: [Part 1] Why Your Website Isn't Generating Leads & [Part 2] Why Your Leads Aren't Converting Into Sales [ Watch the Video Series >> ](https://leadg2.thecenterforsalesstrategy.com/2part-webinar-series-why-your-website-isnt-generating-leads-why-your-leads-arent-converting-into-sales) ![LG2_20_Resources-page-icon_10](https://leadg2.thecenterforsalesstrategy.com/hubfs/LG2_20_Resources-page-icon_10.png) ##### Webinar Generating Sales Leads [ Watch the Webinar >> ](https://leadg2.thecenterforsalesstrategy.com/your-access-generating-sales-leads) ![](https://leadg2.thecenterforsalesstrategy.com/hubfs/Green-BG-Img.png) ## FROM THE LEADG2 BLOG WHAT EFFECTIVE LEAD GENERATING WEBSITES HAVE ON THEIR HOMEPAGE [Read More >>](https://leadg2.thecenterforsalesstrategy.com/blog/what-effective-lead-generating-websites-have-on-their-homepage) DESIGNING A DYNAMIC WEBSITE WITH LEAD GENERATION IN MIND [Read More >>](https://leadg2.thecenterforsalesstrategy.com/blog/designing-a-dynamic-website-with-lead-generation-in-mind) B2B WEBSITE DESIGN BEST PRACTICES THAT WORK [Read More >>](https://leadg2.thecenterforsalesstrategy.com/blog/b2b-website-design-best-practices-that-work) 4 WAYS YOU’RE SABOTAGING YOUR WEBSITE’S CALLS-TO-ACTION [Read More >>](https://leadg2.thecenterforsalesstrategy.com/blog/4-ways-you-re-sabotaging-your-website-s-calls-to-action) 10 ACTIONABLE STEPS YOU CAN TAKE TO BOOST YOUR WEBSITE'S SEO [Read More >>](https://leadg2.thecenterforsalesstrategy.com/blog/10-actionable-steps-you-can-take-to-boost-your-websites-seo) TRANSFORM YOUR WEBSITE FROM AN ONLINE BROCHURE TO A LEAD GENERATION MACHINE [VIDEO] [Read More >>](https://leadg2.thecenterforsalesstrategy.com/blog/transform-your-website-from-an-online-brochure-to-a-lead-generation-machine-video) [![LeadG2-logo-with-subtext](https://leadg2.thecenterforsalesstrategy.com/hs-fs/hubfs/LeadG2-logo-with-subtext.png?width=2000&height=609&name=LeadG2-logo-with-subtext.png "LeadG2-logo-with-subtext")](https://leadg2.thecenterforsalesstrategy.com/) ### COMPANY ### FROM OUR BLOG ## [Beyond Branding: Leveraging Social Media to Drive Leads ](https://leadg2.thecenterforsalesstrategy.com/blog/beyond-branding-leveraging-social-media-to-drive-leads) ## [5 Types of Content Salespeople Can Use in the Sales Process](https://leadg2.thecenterforsalesstrategy.com/blog/5-types-of-content-salespeople-can-use-in-the-sales-process) ## [Honing Your B2B2C Marketing Efforts with Sandra Pearce](https://leadg2.thecenterforsalesstrategy.com/blog/honing-your-b2b2c-marketing-efforts-with-sandra-pearce) ### THE CSS FAMILY DIVISIONS ### RESOURCES ### Connect with us [** ** ](https://www.facebook.com/leadg2) [** ** ](https://twitter.com/leadg2) [** ** ](https://www.linkedin.com/company/leadg2) [** ** ](https://www.instagram.com/leadg2bycss/) [** ** ](https://leadg2.thecenterforsalesstrategy.com/blog/rss.xml?__hstc=233546881.398e29252721432ccb68f7b811013f22.1588290096624.1589951643770.1589993722930.50&__hssc=233546881.2.1589993722930&__hsfp=2381934369) ### Subscribe to Our Blog © 2020 LeadG2 ![](https://googleads.g.doubleclick.net/pagead/viewthroughconversion/882176957/?value=0&guid=ON&script=0)