WVEC, like most media companies, lacked an online presence for their B2B brand, as well as a lead generation and thought leadership strategy. They needed a platform that would showcase their expertise, and allow them to engage with prospects and customers in a way that matched their business philosophy of delivering above-and-beyond value to their clients to ensure ROI.
They were also looking for new and improved tools and resources to arm their sales people when interacting with buyers in the field and online.
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