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Ross Raffin

Content Strategist

Ross Raffin _ LeadG2 Content Strategist

ABOUT ROSS

Analytical. Creative. Multi-media.

A couple of fun facts about me:

  • I grew up in a household that doubled as a sanctuary for over 200 exotic birds. The five dogs and three cats were just for the company.
  • While at Stanford University, I was Editor-in-Chief of the campus’ only political magazine at the time.
  • In my spare time, I write scripts for film and television with the knowledge I gained from my MFA in screenwriting from the American Film Institute.

Notes about my expertise in inbound marketing and content strategy:

  • Hubspot Certifications in Inbound Marketing and Content Marketing
  • Google Analytics Certification - Individual Qualification
  • I focus on balancing online visibility through search engine optimization (SEO) and customer persuasion through conversion rate optimization (CRO).

Recent Posts by Ross Raffin

SEO

An Introduction to Black Hat SEO

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