7 min read
LeadG2: September 18, 2026
How many tools does it take your marketing team to get one campaign out the door? The initial brief might live in a document. Tasks go into project...
3 min read
Maryanne McWhirter: November 11, 2025
Your HubSpot Portal Might Be Costing You More Than You Think You invested in HubSpot because it’s powerful, intuitive, and built to fuel growth. But...
2 min read
Emily Hartzell: November 5, 2025
From SEO to AEO: How to Optimize Your Content for the Age of Answer Engines In today’s AI-driven world, optimizing for Answer Engines like ChatGPT...
3 min read
Shaye Smith: November 4, 2025
Loop Marketing: The Evolution from Funnel to Continuous Growth Inbound marketing was a game-changer. It transformed how businesses attract and engage...
3 min read
Brent Tripp: October 30, 2025
In this episode, Emily and Maryanne unpack how blogging for B2B has evolved in the age of AI. From writing for Google to writing for ChatGPT, they...
3 min read
Emily Hartzell: October 29, 2025
You Don’t Have a Lead Problem — You Have a Revenue Problem Your B2B marketing team is generating traffic, capturing leads, and posting great content....
3 min read
Brent Tripp: October 16, 2025
In this episode of The B2B Sales & Marketing Hotline, Emily and Maryanne break down the evolving world of lead qualification. Gone are the days when...
3 min read
Brent Tripp: October 9, 2025
In this episode of The B2B Sales & Marketing Hotline, Emily and Maryanne are joined by a special guest, Stevie Stroecker, Content Manager at LeadG2,...
2 min read
Brent Tripp: September 18, 2025
What Is Loop Marketing? Loop Marketing is HubSpot’s new go-to-market framework (introduced and emphasized heavily at this year’s INBOUND conference)...
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