Put a Little Inbound Into Your Consulting Firm Marketing Budget for 2014

9 Marketing Challenges That Can Be Solved with an Inbound Marketing Solution

Here’s a radical idea for your consulting, CPA or niche practice 2014 marketing budget: use budget dollars to fix problems instead of just duplicating last year’s budget + or – 5%.

You see, budget time is also a time to reflect upon what’s worked and what hasn’t worked in 2013 with your marketing budget and to set new spending priorities. For 2104, it’s a perfect time to get rid of the bad and ugly, and install the tools, technologies and strategies of an inbound marketing program.

Not familiar with inbound marketing? Check out our “Partner’s Guide to Inbound Marketing here.

Marketing Challenges that Have Inbound Marketing Solutions

In the chart below, we’ve identified 9 typical problems that professional services firms have with their marketing program. Spending on traditional marketing tactics like paid advertising or cold calling just won’t work to solve these challenges … this is a job for inbound marketing!

Getting Started with Inbound Marketing

Putting an Inbound Marketing program into your consulting, accounting or A/E/C firm means making changes about how you think about marketing, how you’re going to use your website, and how you’re going to allocate time, budget and other resources. It isn’t a quick fix or hands free strategy, as it requires persistence, maintenance and dedication.

So I challenge you with this question: is what you’re doing with your marketing budget going to get you to you growth goals?

If it is, don’t make any changes. But if you’re challenged to get more out of your marketing expenditures, then it’s time for a change and it’s time to take a serious look at an inbound marketing strategy.