A Content Marketing Cheat Sheet for CPA, Consulting and Other Professional Services Firms

14 Idea Starters that Will Help Stir the Creative Pot

Now it’s no secret that a continually fresh supply of content on your website is critical to getting found and seeing high rankings on search engines. But how many time have your good intentions to write that blog post, or a new white paper, or an article, turned into an exercise of staring at a blank screen awaiting the touch of the muse to stimulate your lofty thoughts?

If it’s any consolation, you’re not alone.  

According to a Content Marketing Institute study, the two biggest challenges of content marketing are “producing the type of content that engages customers/prospects” and “producing enough content”. As a matter of fact, over 60% of study participants said that these represented their biggest content marketing challenges.

A Content Marketing Cheat Sheet

On an annual basis, we write about 100 blog posts, a half a dozen white papers, scads of articles, and even contribute guest blog posts for other sites like the one we recently did for HubSpot.

That’s just for VitbergLLC. When we add the website development, inbound marketing and content marketing work we do for our clients, the number of words and pages we write is pretty impressive.

So how do we generate ideas?  To start, we use the handy, dandy cheat sheet I’m going to share with you, using examples suitable for CPA and consulting firms:

How to Use the VLLC Content Marketing Cheat Sheet

What’s cool about this cheat sheet is that you can use it for just about any type of content, from blogging to slide shows to subject lines and content for e-mails. Of course, you’ll need to add in your own dash of creativity, and make the title of your content as snappy and clever as you can … within the limits of good taste, of course!

So, you don’t need to be tortured by the prospect of facing a blank screen awaiting your brilliant thought leadership. The only thing that’s standing between you and great content for your blog, website or lead gen campaign is the inertia you need to overcome.