--- title: NAPEO | Lead Gen in PEO Sales | LeadG2 description: At LeadG2, we're committed to helping PEO's achieve their maximum sales potential. --- [![LeadG2-logo_(2)](https://leadg2.thecenterforsalesstrategy.com/hubfs/Lead_G2/images/LeadG2-logo_(2).png "LeadG2-logo_(2)")](https://leadg2.thecenterforsalesstrategy.com/) [![LeadG2-Logo-white](https://leadg2.thecenterforsalesstrategy.com/hubfs/Logos/LeadG2-Logo-white.png "LeadG2-Logo-white")](https://leadg2.thecenterforsalesstrategy.com/) # THANKS FOR ATTENDING THE NAPEO SESSION ## Lead Generation in PEO Sales # maximize your peo sales efforts # with targeted lead generation As Dean covered in his NAPEO session, "Lead Generation in PEO Sales," identifying, reaching, and nurturing the *right* decision-makers at the *right time* couldn't matter more to your PEO business. **And, at LeadG2, we're committed to helping PEOs achieve their maximum sales potential.**  By leveraging targeted lead generation techniques and other effective B2B marketing and sales strategies, LeadG2 provides PEOs with the tools and insights they need to identify and engage with qualified prospects.   ### [ CHAT WITH DEAN ABOUT HELPING YOUR BUSINESS GROW ](https://leadg2.thecenterforsalesstrategy.com/napeo-lead-gen-in-peo-sales#Book)     ![LG2_NAPEO Dean Session Baner Graphic](https://leadg2.thecenterforsalesstrategy.com/hs-fs/hubfs/LG2_NAPEO%20Dean%20Session%20Baner%20Graphic.png?width=2520&height=700&name=LG2_NAPEO%20Dean%20Session%20Baner%20Graphic.png)     ## WE KNOW PEO #### At LeadG2, we understand the unique challenges and opportunities within the PEO industry. In other words? We know what works...and what doesn't. Our proven approach is designed to help PEOs: ##### [![Checkmark-icon](https://leadg2.thecenterforsalesstrategy.com/hs-fs/hubfs/Checkmark-icon.png?width=100&height=92&name=Checkmark-icon.png) Stand Out in a Competitive Market](##) ##### [![Checkmark-icon](https://leadg2.thecenterforsalesstrategy.com/hs-fs/hubfs/Checkmark-icon.png?width=100&height=92&name=Checkmark-icon.png) Attract the Right Clients](##) ##### [![Checkmark-icon](https://leadg2.thecenterforsalesstrategy.com/hs-fs/hubfs/Checkmark-icon.png?width=100&height=92&name=Checkmark-icon.png) Drive Sustainable Growth](##) # RESULTS # CASE STUDIES #### **See how we've helped our PEO clients thrive with strategies that deliver results.**     ### Questco:  LeadG2 helped Questco grow organic traffic by 80%, website traffic by 70% and double their blog viewership. [![SEE THE FULL CASE STUDY](https://no-cache.hubspot.com/cta/default/109236/8756b822-3997-4e0c-91e6-db00190fe7fa.png)](https://cta-redirect.hubspot.com/cta/redirect/109236/8756b822-3997-4e0c-91e6-db00190fe7fa) ### PRemployer: Increased sales including 15 new client contracts, a new revenue source, and stronger brand awareness. [![SEE THE FULL CASE STUDY](https://no-cache.hubspot.com/cta/default/109236/5fe4c812-5cb3-4f75-a2f6-33d4500fd2fe.png)](https://cta-redirect.hubspot.com/cta/redirect/109236/5fe4c812-5cb3-4f75-a2f6-33d4500fd2fe) “Outsourcing delivers increased adaptability, agility, and collaboration. It can help a team bust through its often-self-imposed limitations and access truly best-in-class capabilities.” show more ** show less ** “We had a total of 88 form submissions in one month and 61 of them were new contacts.” show more ** show less ** “Organic traffic up over 1,000 more visits than last month - just over 3k! That is a 63% increase from last month” show more ** show less ** “We had over $500K top-line revenue growth directly attributable to LeadG2.” show more ** show less ** “36 new leads (24 new contacts) – record high this year.” show more ** show less ** # RESOURCES ![LG2_PEO eBook Cover Image](https://leadg2.thecenterforsalesstrategy.com/hs-fs/hubfs/LG2_PEO%20eBook%20Cover%20Image.png?width=318&height=410&name=LG2_PEO%20eBook%20Cover%20Image.png)   #### eBook | Discover tactics and opportunities to improve your PEO or HR Outsourcing Company's efforts to create more growth! | | --- | | [![ACCESS THE EBOOK](https://no-cache.hubspot.com/cta/default/109236/4d6052b3-a971-4361-8814-e05758f4ab30.png)](https://cta-redirect.hubspot.com/cta/redirect/109236/4d6052b3-a971-4361-8814-e05758f4ab30) |   ![LG2_PEO Insider Dean Article Image 1](https://leadg2.thecenterforsalesstrategy.com/hs-fs/hubfs/LG2_PEO%20Insider%20Dean%20Article%20Image%201.png?width=318&height=413&name=LG2_PEO%20Insider%20Dean%20Article%20Image%201.png)   #### PEO Insider Article | The Difference Between Deploying Inbound Marketing Tactics and Having a Successful Inbound Marketing Strategy | | --- | | [![READ THE ARTICLE](https://no-cache.hubspot.com/cta/default/109236/035e94ad-4eb5-4c5d-b1d8-dc8ba38c1021.png)](https://cta-redirect.hubspot.com/cta/redirect/109236/035e94ad-4eb5-4c5d-b1d8-dc8ba38c1021) |   ![LG2_PEO Insider Mag Cover - NAPEO Dean Page](https://leadg2.thecenterforsalesstrategy.com/hs-fs/hubfs/LG2_PEO%20Insider%20Mag%20Cover%20-%20NAPEO%20Dean%20Page.png?width=318&height=412&name=LG2_PEO%20Insider%20Mag%20Cover%20-%20NAPEO%20Dean%20Page.png)   #### PEO Insider Article | Reverse Engineer the Sales and Marketing Process to Drive Marketing ROI | | --- | | [![READ THE ARTICLE](https://no-cache.hubspot.com/cta/default/109236/interactive-178213479515.png) ](https://leadg2.thecenterforsalesstrategy.com/hs/cta/wi/redirect?encryptedPayload=AVxigLKLUyBl5Myw3sa%2FEGWJB8joMlAfMJmVHtQsCrtHSvlugsQJKA0%2FLj0XCxkSnvIxqL5uoMotBxukcYnOBvASq2WuB42oUNjz6aiM2abPfKAKYLhSDRNRBAYsllFJy6rnaDFIrib6VjNf9KRuadQ5tjn4SXyksm7wH7Qo5Q4V41EJ%2F7vyFhqf%2F28IFXqTtL3zJS%2B0EXr%2BWA21%2B7LR6vjO5TQvEw1WnOITxcLRnSeIBnOGCYvdkrvWe9lek7DgJyRSO3CQnMZnxMDT3UyZ&webInteractiveContentId=178213479515&portalId=109236) |   ![LG2_NAPEO Session Page - Sample Sales Play Cover Graphic ](https://leadg2.thecenterforsalesstrategy.com/hs-fs/hubfs/LG2_NAPEO%20Session%20Page%20-%20Sample%20Sales%20Play%20Cover%20Graphic%20.png?width=318&height=413&name=LG2_NAPEO%20Session%20Page%20-%20Sample%20Sales%20Play%20Cover%20Graphic%20.png)   #### Sample Sales Play | Wouldn't it be nice to have a series of sales "plays" that would tell your sales team exactly what do to in any given situation? | | --- | | [![ACCESS THE SAMPLE SALES PLAY](https://no-cache.hubspot.com/cta/default/109236/interactive-178203237124.png) ](https://leadg2.thecenterforsalesstrategy.com/hs/cta/wi/redirect?encryptedPayload=AVxigLJHv8Tm3UZmiagZg5FSCb5k%2BtIxPRmE4d01q7I2d6AL8Pgm5rRg1opopoQX1DNyojmKscnwX6i5w9zgZnNFFbhSAEreTZ2nLil4YjZC4Hgudzg2VleYLIE8rjROrXRuap%2FFyKNgIIYipTGQ6CDfXWAIiRwOdglKgdeheu%2B30avDLfR1Sm4M9OybpkKR5FAho8O6oyq0vj%2B9zwdC0FioIR1cugcR6pFsGSiCPlNAgRSt64Ds&webInteractiveContentId=178203237124&portalId=109236) |   ![LG2_Buyers Journey Roadmp eBook Cover](https://leadg2.thecenterforsalesstrategy.com/hs-fs/hubfs/LG2_Buyers%20Journey%20Roadmp%20eBook%20Cover.png?width=318&height=408&name=LG2_Buyers%20Journey%20Roadmp%20eBook%20Cover.png)   #### eBook | Explore the different stages of the B2B sales journey and see how marketing can play a crucial role in driving your business toward success. | | --- | | [![ACCESS THE
ROAD MAP](https://no-cache.hubspot.com/cta/default/109236/interactive-178203519659.png) ](https://leadg2.thecenterforsalesstrategy.com/hs/cta/wi/redirect?encryptedPayload=AVxigLKdTYTgQP0AGKHFel2w7oYmH8ZziMJZHY%2Bo6lWf%2F8H6jBADkrYlluXWN2%2Fquuh8KTn8WaY8UYSJdPvifVysgOBrWD6G6l5dQlrbS2FmFH5UWQlwU34x%2Fe6d4%2FnEzyifqHtD9iFe4HSJ52wPDJGw0WibByRVTZ1aqXexqvEMQ7eSv7FLu%2BAa%2FN4TbOHWWA9TlXN2yIGUmNvDuSeB7M2LFAPTr9V9BSWxHDTiomY%3D&webInteractiveContentId=178203519659&portalId=109236) |   ![LG2_PEO Insider Article Cover - Sept2024-Moothart](https://leadg2.thecenterforsalesstrategy.com/hs-fs/hubfs/LG2_PEO%20Insider%20Article%20Cover%20-%20Sept2024-Moothart.png?width=318&height=403&name=LG2_PEO%20Insider%20Article%20Cover%20-%20Sept2024-Moothart.png)   #### PEO Insider Article Marketing Evolution: 3 Emerging Sales and Marketing Trends for PEO's   [![READ THE ARTICLE](https://no-cache.hubspot.com/cta/default/109236/interactive-178377557821.png) ](https://leadg2.thecenterforsalesstrategy.com/hs/cta/wi/redirect?encryptedPayload=AVxigLIdst3Gy8KbARuwS2rLi%2F2THxe2V7JDXaj3eHeoSR2ETtRTRC4zZ2zarh%2FyKpRjqMjctnsNNHjau%2BI20BBy1V5KDe%2FcPS%2Bkguyh0pyvJjSb85Zmz8umQb%2BMEqmIdRnaYM9ZXWwCmIftygubLIxS31ZRJ7ZWXhSDPzCJLSF06Bwd83gOHGoemDYtNYiSxzmA5JXRsgcnCJUpoB%2BeZ4exI1qrHnwEZlqiAqz8BrkeGhnBWtDf285Bqpsbjp6z6Oe121hF%2FR5ifEh%2FUAzfRqwqGfw%3D&webInteractiveContentId=178377557821&portalId=109236) ## ABOUT DEAN MOOTHART ![Dean_LeadG2](https://leadg2.thecenterforsalesstrategy.com/hubfs/Lead_G2/images/Headshots/Dean_LeadG2.jpg) **![LG2 logo ABM](https://leadg2.thecenterforsalesstrategy.com/hs-fs/hubfs/LG2%20logo%20ABM.png?width=600&height=200&name=LG2%20logo%20ABM.png)** **Dean Moothart, **[Director of Client Solutions at LeadG2](https://leadg2.thecenterforsalesstrategy.com/dean-moothart), is a seasoned professional with over 20 years of experience in the outsourced sales and marketing space, specializing in helping B2B companies build strong sales pipelines, enhance the efficiency of field sales teams, and drive top-line revenue growth. His expertise lies primarily in outsourced prospecting and call center operations, where he has consistently been on the front lines of the evolving buying process. Dean has a proven track record of helping Professional Employer Organizations (PEOs) maximize their sales efforts by aligning sales and marketing strategies, establishing key performance indicators (KPIs), and improving inbound marketing approaches to adapt to today's business landscape. He is passionate about fostering collaboration between Sales and Marketing teams, ensuring they share common goals and speak the same language to deliver measurable results. To see how LeadG2 can help your business maximize its sales potential, [connect with Dean on LinkedIn](https://www.linkedin.com/in/deanmoothart/), [send him an email](mailto:deanmoothart@leadg2.com), or book a discovery call below.  ### Book a Discovery Call with Dean     [![LeadG2-logo-with-subtext](https://leadg2.thecenterforsalesstrategy.com/hs-fs/hubfs/LeadG2-logo-with-subtext.png?width=2000&height=609&name=LeadG2-logo-with-subtext.png "LeadG2-logo-with-subtext")](https://leadg2.thecenterforsalesstrategy.com/) ### COMPANY ### FROM OUR BLOG ## [Beyond Branding: Leveraging Social Media to Drive Leads ](https://leadg2.thecenterforsalesstrategy.com/blog/beyond-branding-leveraging-social-media-to-drive-leads) ## [5 Types of Content Salespeople Can Use in the Sales Process](https://leadg2.thecenterforsalesstrategy.com/blog/5-types-of-content-salespeople-can-use-in-the-sales-process) ## [Honing Your B2B2C Marketing Efforts with Sandra Pearce](https://leadg2.thecenterforsalesstrategy.com/blog/honing-your-b2b2c-marketing-efforts-with-sandra-pearce) ### THE CSS FAMILY DIVISIONS ### RESOURCES ### Connect with us [** ** ](https://www.facebook.com/leadg2) [** ** ](https://twitter.com/leadg2) [** ** ](https://www.linkedin.com/company/leadg2) [** ** ](https://www.instagram.com/leadg2bycss/) [** ** ](https://leadg2.thecenterforsalesstrategy.com/blog/rss.xml?__hstc=233546881.398e29252721432ccb68f7b811013f22.1588290096624.1589951643770.1589993722930.50&__hssc=233546881.2.1589993722930&__hsfp=2381934369) ### Subscribe to Our Blog © 2020 LeadG2 ![](https://googleads.g.doubleclick.net/pagead/viewthroughconversion/882176957/?value=0&guid=ON&script=0) ```json { "@context" : "https://schema.org", "@type" : "VideoObject", "caption" : { "@type" : "MediaObject", "contentUrl" : "https://leadg2.thecenterforsalesstrategy.com/media-transcripts/67736334088/en.vtt", "inLanguage" : "en", "name" : "en Captions" }, "contentUrl" : "https://109236.fs1.hubspotusercontent-na1.net/hubfs/109236/LG2_Case%20Study%20Video_Questco.mp4", "dateModified" : "2025-10-06T01:37:35.363Z", "description" : "Questco Case Study Video that demonstrates their successful inbound marketing results such as increased organic traffic, website traffic and blog viewership.", "duration" : "PT1M45.94S", "height" : 720, "name" : "LeadG2 Inbound Marketing and Sales Enablement Case Study Video with Questo", "thumbnailUrl" : "https://109236.fs1.hubspotusercontent-na1.net/hubfs/109236/LG2_Case%20Study%20Video_Questco.mp4/medium.jpg?t=1759714655363", "uploadDate" : "2022-03-04T15:14:17.145Z", "width" : 1280 } ```