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Hagadone Media Group
How LeadG2 implemented HubSpot to unite a multi-market media publisher's sales teams and create a CRM-first revenue engine.
Markets unified on one CRM
Niche publications tracked
Revenue-at-risk per rep addressed
Cross-market reporting visibility
About Hagadone Media Group
Hagadone Media Group is a leading regional publisher and media company with a multi-market footprint across the United States.
Industry Context
The media and publishing landscape is undergoing rapid transformation as advertisers demand clearer performance attribution.
“Partnering with LeadG2 helped us finally get control of our sales pipeline and marketing efforts. Our leadership now has a clearer bird’s-eye view of all the moving pieces, and our reps are more accountable and efficient. The inbound campaigns are adding new momentum to our sales efforts.”
Four markets, no shared system of record.
Hagadone's sales organization had operated without a consistent CRM for years.
- × Inconsistent or nonexistent CRM usage across markets.
- × Reps relying on spreadsheets and manual tracking — inaccuracies and duplicated data.
- × Leadership lacking visibility into pipeline, revenue categories, deal stages, and lead sources.
- × Legacy systems scattered across markets — Goldmine, Pipedrive, and Salesforce.
- × Decades-long frustration with disconnected data and missed opportunities.
Leadership estimated that losing a single long-tenured rep without a CRM could mean roughly $200,000 in lost revenue.
Hagadone needed one unified solution to standardize workflows and create cross-market visibility.
Long-standing, systemic issues across the sales organization.
No Standardized CRM or Sales Process
Each market operated differently, often using incompatible systems — or none at all.
Inadequate Visibility into Revenue
Complex revenue structures made pipeline tracking nearly impossible without a modern CRM.
Fragmented Lead Management
Marketing-generated leads lacked a clear process or unified tracking system.
Longstanding Frustration
Misalignment and duplicate data entry had been a stumbling block for decades.
A comprehensive CRM transformation across all four markets.
LeadG2 delivered HubSpot onboarding, custom configuration, reporting, inbound strategy, and ongoing enablement.
Full HubSpot CRM Onboarding & Optimization
- ✓Implemented HubSpot as the unified CRM across all markets.
- ✓Built standardized workflows, deal stages, and activity tracking.
Custom CRM Configuration for Complex Media Revenue
- ✓Created custom properties for print, digital, niche, and non-niche revenue.
Reporting Dashboards & Cross-Market Visibility
- ✓Built dashboards for reps, managers, and executives.
Partnering with LeadG2 helped us finally get control of our sales pipeline and marketing efforts.
From decades of disconnection to a single source of truth.
Key Outcomes
- ✓HubSpot adoption increased across all four markets.
- ✓Leadership gained reliable visibility into booked revenue by publication.
- ✓Multi-market inbound campaigns launched, generating a new pipeline.
- ✓Clear attribution of marketing initiatives to revenue.
Qualitative Wins
- ★Stronger trust in sales and marketing data.
- ★Improved collaboration between sales reps and leaders.
- ★A modern, transparent system aligning marketing and sales.
- ★Lead-flow gaps solved — improving follow-up consistency.
For multi-market media companies, unified CRM adoption and inbound strategy are essential for sustainable growth.
“This is the first time we’ve actually had visibility into our sales activity in a way that helps us make decisions.”
Ready to achieve results like these?
Let's talk about your goals, challenges, and opportunities—and build a HubSpot strategy designed to help you grow.