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Case Study · Sports Tech | EdTech

DragonFly Athletics

Enterprise-Level HubSpot Onboarding & Implementation for DragonFly Athletics Across Marketing, Sales, Service, Content, and Operations Hubs

 

How a sport technology company partnered with LeadG2 to implement HubSpot Enterprise across marketing, sales, service, and operations—building a system tailored to their unique processes and preparing their team for long-term growth.

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Industry Sports Technology | Education Technology (EdTech)
Company Size: Mid-Sized Organization
Services Provided HubSpot Enterprise Onboarding, CRM Architecture & Configuration, Marketing, Sales, Service, Content & Operations Hub Setup, HubSpot Training & Enablement

About DragonFly Athletics

DragonFly Athletics is a sports technology company that provides an all-in-one digital platform for managing high school and youth sports and activities. Their software streamlines everything from rosters, eligibility, payments, and officiating assignments to communication tools for administrators, coaches, parents, and state associations.

By simplifying the operational side of athletics, DragonFly helps schools and governing bodies focus more time and energy on supporting student-athletes and athletic programs.

We chose HubSpot to help us scale and unify our teams, and LeadG2 was the right partner to make that vision real. Even without fully defined processes in place, they helped us optimize what we had, build the right foundation, and give us the flexibility to evolve as we grow. Their expertise turned a complex rollout into a confident, scalable launch.
— Justin Hobby, Customer Success Operations Manager
The Challenge

Multiple hubs, one critical setup.

DragonFly was preparing to move a significant portion of its operations into HubSpot Enterprise across multiple hubs. While the team understood the power of HubSpot, they needed an experienced partner to ensure the platform was set up correctly from the start.

 

The challenge wasn’t simply implementation—it was translation.

 

DragonFly needed:

 

  • A HubSpot expert who could deeply understand their business and processes
  • Guidance on how HubSpot should be structured to support their workflows
  • Someone who could turn conversations and ideas into clear, actionable setup decisions
  • Training to ensure their team felt confident using HubSpot day to day
Why this matters
Time Saved, Reduced Risk

For organizations adopting HubSpot Enterprise, the difference between success and frustration often comes down to how the platform is implemented from the start.

DragonFly’s experience shows the value of partnering with a HubSpot expert who can translate business needs into a customized, scalable system—saving time, reducing risk, and setting teams up for long-term success.

The Problem

Enterprise software, enterprise complexity.

01

Complexity Across Multiple Hubs

DragonFly was onboarding Marketing Hub, Sales Hub, Service Hub, Content Hub, and Operations Hub (Enterprise). Each hub required thoughtful configuration to ensure alignment across teams.

02

Need for Customization, Not a Generic Setup

A one-size-fits-all HubSpot setup wouldn’t reflect DragonFly’s business model or internal workflows. The team needed a solution tailored specifically to how they operate.

03

Internal Knowledge Gaps

While DragonFly knew what they wanted HubSpot to support, translating those needs into the right objects, properties, automations, and processes required expert-level platform knowledge.

04

Future Friction

Getting such a complex setup wrong would create friction down the road. Getting it right would unlock long-term efficiency and scalability.

The Solution

A structured, collaborative onboarding process designed around their business.

LeadG2 partnered with DragonFly as a HubSpot expert and trusted onboarding partner.

01

Enterprise-Level HubSpot Onboarding Across Five Hubs

LeadG2 led onboarding and setup for:

  • Marketing Hub Enterprise
  • Sales Hub Enterprise
  • Service Hub Enterprise
  • Content Hub Enterprise
  • Operations Hub Enterprise
02

Custom Configuration & Strategic Guidance

  • Worked closely with the DragonFly team to understand how their business operates
  • Translated ideas, workflows, and requirements into actionable HubSpot configurations
  • Designed a system that supports current needs while allowing for future growth
03

Training & Enablement

  • Trained the DragonFly team on how to use HubSpot effectively
  • Ensured users understood not just how to use the tools, but why they were set up the way they were
  • Positioned HubSpot as a central, trusted system across the organization
The Results

While this engagement focused on onboarding and foundation-building rather than short-term metrics, the outcomes were clear and meaningful.

Key Outcomes

  • HubSpot Enterprise fully set up across marketing, sales, service, content, and operations
  • A system customized to DragonFly’s business processes and internal workflows
  • Clear structure and organization across teams and hubs
  • A foundation built for scalability and long-term growth

Qualitative Wins

  • Increased confidence in using HubSpot across the organization
  • A strong working relationship that opened the door for future collaboration
  • A modern, transparent system aligning marketing and sales.
  • Lead-flow gaps solved — improving follow-up consistency.
Why this matters

DragonFly’s experience shows the value of partnering with a HubSpot expert who can translate business needs into a customized, scalable system—saving time, reducing risk, and setting teams up for long-term success.

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