LeadG2's Weekly Roundup features some of the top sales and marketing blog posts, articles, and resources we've recently found online. We've complied some of our weekly favorites to help you advance in your career and build top marketing and sales teams. If we missed an article that you feel should be featured, let us know!
More and more PEOs are discovering that they can no longer rely on the cold calling efforts of their sales team to keep their sales pipeline consistently full.
Identifying and engaging the decision-makers of your ideal target prospects is more challenging than ever before. Outbound prospecting has always been a numbers game. The more calls you make and emails you send, the more leads you will generate .
It’s still a numbers game.
The problem is that the numbers are getting bigger and bigger. You have to make more calls and send more emails to engage fewer and fewer decision-makers. >>> READ MORE
In an ideal world, marketers would have limitless budgets to invest in experimental initiatives and new programs. After all, the customer acquisition and retention landscape are evolving faster than ever. The challenge, however, is that marketing budgets are often limited around what's proven to work — which tends to look different from company to company.
That's why it's so important to have access to industry data. By knowing where we stand against our peers and competitors, we're better positioned to uncover areas of opportunity. And, given that overall marketing spend is expected to grow by 14% in 2021, you definitely want to know what your competitors are doing.
In this post, we'll discuss data-backed areas that marketers are focusing their investments in 2021. >>>READ MORE
Featured Snippets are HUGE right now.
According to the latest data from Perficient, the number of featured snippets displayed within Google search results is more than doubling year-over-year.
That growth is unlikely to slow down. What’s more, the number of zero-click searches (queries answered by a featured snippet or other search feature) has surpassed 50% of all searches on Google. >>>READ MORE
Video marketing for your business used to mean creating one video for your company and posting in a single location. Today, video marketing is about utilizing your video content in as many of your marketing efforts as possible. It’s not just about one video, but a slew of video content that can be used and reused throughout the buyer’s journey to attract new visitors, engage more followers, nurture more prospects, and delight recurring customers. >>>READ MORE
Do you want your brand’s content to dazzle in digital environments? If so, you can’t take the same approach as you would with traditional hard-copy content.
Here’s a crash course in digital content, including what it is and how it fits into a modern content marketing strategy. From there, you’ll discover how to create compelling digital content that delivers meaningful results for your business. >>>READ MORE
When you start a new sales job, there’s always a transition that includes many different learning curves. You learn how to embrace a new culture, learn to meet the expectations of new leadership, take on new functions within a sales job, and then there's the social pressure.
One of the best ways to ease the pain of transition is to offer new sales hires training—training in areas that help introduce skills needed or training for existing salespeople to enhance skills they may have already developed but can always improve. >>>READ MORE
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