LeadG2's Weekly Roundup features some of the top sales and marketing blog posts, articles, and resources we've recently found online. We've complied some of our weekly favorites to help you advance in your career and build top marketing and sales teams. If we missed an article that you feel should be featured, let us know!
A productive, successful sales conversation must convey immediate and contextual relevance and value to both parties for it to continue. For modern buyers, it’s vital they receive the right information at the right time in order to continue confidently through their own buying journey.
For B2B salespeople, finding a way to cut through the noise, and deliver that expected timely engagement with the right level of insight, is the answer to driving new business.
To do so, salespeople require access to the right resources and an understanding of when and how to use them. Having the correct mix of supporting content is essential to build trust and help accelerate conversations through the sales process. >>> READ MORE
When you know how to post on LinkedIn, it’s a great avenue your company can take to reach a new audience of people who may not know about your organization and what it has to offer. If you haven’t utilized your LinkedIn company page much in the past, there’s no better time than the present!
So, don’t let your LinkedIn company page sit idle and unused on the platform. There are tons of ways you can optimize it to its fullest potential to reach a new audience and boost engagement. Check out these 14 tips on how experts are utilizing their LinkedIn company page for the better. >>>READ MORE
You’ve probably heard the term search engine optimization (SEO) a million times. But did you know that adding video to your website can drastically improve your SEO efforts and drive more people to your website?
It’s true! Video is quickly becoming one of the most important forms of content marketing and its presence could make or break your optimization efforts.
Before we break down exactly how video can improve your organic page ranking, let’s talk a little more about what SEO actually is. >>>READ MORE
When it comes to a business’s activities and initiatives online, content marketing is absolutely critical to a digital strategy's success. Content is typically defined as the information and experiences a business directs towards a base of potential and existing customers. In a marketing context, content creation is an aspect of marketing focused on the conceptualization, publication and distribution of content for a targeted online audience.
Effective and powerful content will attract and retain customers by providing them with engaging and valuable free materials to learn more about and connect with a brand. Content marketing enables your business to sustain brand loyalty, generate online sales, increase brand awareness and credibility, and build an online community of engaged and responsive customers. >>>READ MORE
For as long as there have been Customer Relationship Management (CRM) tools in existence, salespeople have been suspicious of management’s motive for insisting their sales teams use the software.
Sure, when everyone on the team is using a CRM, the sales manager’s job can be made easier, but what’s in it for the rank and file salespeople?
If you're a manager trying to get your salespeople on board with using a CRM, below are five reasons you can give them that convey what's in it for them. >>>READ MORE
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