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MEDIA INDUSTRY:
CASE STUDY

ZIMMER COMMUNICATIONS

INBOUND MARKETING SUCCESS STORY

Over $500,000 in New Business in 18 Months

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LG2 Success Story - Zimmer Radio Marketing Group

OVERVIEW

LG2_Case Study Cover_zimmer commsWith the right strategy, tools, partner and team, inbound marketing (paired with other key sales tactics) can provide a huge return on investment and serve as an evergreen source of leads and new business while also shortening and strengthening your existing sales process.

Don't just take it from us...

Zimmer Communications, a Columbia, MO based media company—with nine radio stations, digital marketing solutions, and a creative services department—hired LeadG2 to help with their B2B lead generation needs. A robust strategy was developed and implemented, including inbound marketing and sales enablement, and in the first year and a half alone they've generated over $500,000 in new revenue directly from these initiatives. 

Watch the video above or click the case study to get all the details!

NOTABLE NUMBERS

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$500,000 in New Business in 18 Months

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362% Growth in Lead Generated from Website

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Over 12,000 Views to Blog Posts Alone

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16 New Clients in 1 Year

Highlights

“We know that the majority of people are doing research online before ever calling or making a purchase. Having resources on our website that they can go to and learn about on their own time was huge for us.”

Carrie Berkbuegler, Director of Sales
Zimmer Communications

“What I like about LeadG2 is they’re marketing consultants and they’re salespeople. They help us with both. I love how easy It is to work with the team – it’s so turnkey and I don’t have to do that much at all.”

Carle Leible, General Manager
Zimmer Communications

“With our first blog, we started seeing leads come in immediately. And since we’ve been doing it, the leads that we get have been increasing and are more qualified.”

Carrie Berkbuegler, Director of Sales
Zimmer Communications

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