Federal News Radio 1500 AM and FederalNewsRadio.com serve as the main source of non-partisan breaking news, information, and analysis for federal agencies. The station broadcasts throughout the Greater Metropolitan Washington DC Area, and covers both the federal government and those who do business with the government (management, defense, technology, contracting, policy, and pay & benefits). Federal News Radio’s mission is to help executives more clearly understand and make better decisions on issues affecting their agencies and companies.
When we started working with Federal News Radio, they had a station website that was geared toward their listeners, but no B2B online presence designed for potential and current advertisers. The only way advertisers could find out about opportunities was if a salesperson contacted them.
After consulting with the station and learning about their target persona (companies and organizations who do business with federal agencies and are looking to market to this audience), we realized that the station needed a way to be seen as an expert in the federal marketing space while being found earlier in the sales process. An inbound marketing strategy would draw pro-spects to their brand through educational and custom content, then lead them through the sales funnel further discovering the advertising opportunities that Federal News Radio has to offer.
If you’re unhappy with your current marketing program, or you’re not seeing the types of sales results you want, then let’s connect and talk about the what’s and why’s of your situation.
We’ve delivered tens of thousands of leads and millions of dollars in new sales for our clients, so we may have a solution to the challenges and obstacles you’re facing.
When you fill out the form, someone will be in touch with you to schedule a time to talk.