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PEO INDUSTRY:
CASE STUDY

PRemployer

PEO MARKETING SUCCESS STORY

STRATEGIC CONTENT PLAN RESULTS IN REVENUE GROWTH

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OVERVIEW

LG2_Case Study Cover_PRemployerPRemployer is a human resource outsourcing firm dedicated to helping clients in Southeastern states improve performance and profitability through tailored strategies, guidance, training, and expertise.

Public awareness and understanding of PEO services have been obstacles for lead generation. With sales becoming more buyer-centric, the sales team needed to provide prospects and current clients with relevant and useful content that met them where they were at in the buying journey, depending on the needs and challenges they faced.

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NOTABLE NUMBERS

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15 Client Contracts in 12 Months

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741 Leads Generated in 24 Months

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Over 111,619 Website Sessions in 12 Months

Highlights

PRemployer saw increased sales including 15 new client contracts, a new revenue source, and stronger brand awareness through their partnership with LeadG2.

“Find a firm like LeadG2. Let them handle the majority of the design, research, and ideas. Follow their lead. They work with many companies from all industries and know what is working.”

Ben Harrison, President
PRemployer

“Always professional. They are organized and confident. They always work ahead and stay on schedule. They are a sales-based organization and them being connected to The Center for SalesStrategy is a big plus.”

Ben Harrison, President
PRemployer

“Clients and prospects see us more now; we’re always talking to them with continuous education and events. We’re pushing our expertise to another level with LeadG2. Overall, we look more“expertly” than before.”

Ben Harrison, President
PRemployer

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