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Meredith Corporation is a publicly heldmedia and marketing services company founded upon serving customers and committed to building value for shareholders. Meredith uses multiple distribution platforms — including broadcast television, print, digital, and video to provide consumers with the content they desire and to deliver the messages of its advertising and marketing partners. They have built businesses that serve well-defined audiences, deliver the messages of national and local advertisers, and extend their brand franchises and expertise to related markets.
While outbound sales tactics continue to be a critical and effective strategy for media companies, leadership at Meredith Corporation knew their continued success and growth depended on being innovative and forward-thinking. This initiative with LeadG2 focused on growing their local market B2B brands and creating online spaces for current and potential advertisers to learn and connect, like MeredithArizona.com featured in this case study.
Watch the video above or click the case study to get all the details!
Meredith turned to LeadG2 to help them address many key opportunities, including building a B2B online presence for their local markets, attracting more and better sales qualified leads, and enabling their salespeople to have even smarter and faster conversations with prospects throughout the sales funnel.
