A CMS or content managment system is a software program that allows you to add content to a website more easily. HubSpot, for instance, has a CMS through which you can manage your website pages, landing pages, and blog all with very little technical expertise or knowledge of web development.
Without HubSpot, we would have at least ten other pieces of software to keep track of similar things, and I'm fairly confident we'd drop the ball somewhere. But because we use HubSpot, we have the CMS that allows for the non-technical amoung us to update web content, but we also have a place to send emails, create calls to action, and much more.
Using a CMS for your content has a number of advantages. It's not only easy for everyone to use but also provides your team an all-in-one solution for their content management needs.