LeadG2's Weekly Roundup features some of the top sales and marketing blog posts, articles, and resources we've recently found online. We've complied some of our weekly favorites to help you advance in your career and build top marketing and sales teams. If we missed an article that you feel should be featured, let us know!
The middle of the funnel (MOFU) is a crucial part of this selling procedure. It’s where you convince and convert your remaining audience before moving onto your final call-to-action section in which you ask them to act. Because of its importance, your middle-of-the-funnel content has to be optimized for maximum persuasion and conversion power. This is what we’re going to show you now with this handy strategy cheat sheet. >>> READ MORE
Traditional cold calling is killing your company’s bottom line. If your salespeople regularly spend hours looking for leads on the phone, you’re wasting time and losing money. If your business approaches cold calling like most companies, you likely have your sales reps dialing unverified, unvetted numbers off a list you got from a data vendor or database.
Unfortunately, this approach to cold calling has been around for nearly a century. Most people would agree that the business world has changed dramatically since the 1920s. So why are you still using the same old approach with how you generate and manage leads? >>>READ MORE
LinkedIn provides access to an ocean of prospects and some valuable insight into what makes them tick — but connecting with them is a struggle in itself. Prospecting on the network is every bit as tricky as it is potentially productive, and if you want to do it effectively, you need to master the art of the LinkedIn sales message.
To help you get there, we've put together a blueprint of a LinkedIn prospecting message that can consistently deliver results and tacked on some other effective LinkedIn message templates to boot. >>>READ MORE
GIFs aren’t exactly new to the marketing scene, and you may be familiar with the age-old debate about how to pronounce the word itself. But whether you’re Team Gif or Team Jif, the reality is that GIFs hold a powerful position in the marketing world today.
While they may initially have seemed like a gimmicky spin on video content, GIFs can be used in a variety of scenarios for real impact on a company’s bottom line. Keep reading for a quick overview of how GIFs came to be followed by six ways you can put GIFs to use in your marketing efforts. >>>READ MORE
The world we live in has been altered in so many ways by the Covid-19 health crisis — and enterprise buying is no exception. Many buying and selling teams are working almost completely remotely now, and they are operating in a virtual world where almost all of the information a buyer will ever require is available online. On top of that, large sections of the B2B buying process are now automated and require no buyer-seller interaction at all. >>>READ MORE
Stressed? Anxious? Unmotivated?
Everyone requires motivation. And, your sales team is no exception as they strive to keep up performance, reach goals, and deliver results. The constant pressure (combined with adversity and uncertainty) is physically and mentally draining.
Motivation is crucial for performance. The real purpose of a motivational speech is to get the recipient, to do something differently, because the speaker has got you to think differently. Browse through our list of 20 motivational videos, watch a few, and share the list with your team. >>>READ MORE
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Sell Smarter and Faster: How Sales Enablement Helps Drive Sales Results
How Inbound Marketing Keeps Working for Businesses, Even During a Pandemic
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