LeadG2's Weekly Roundup features some of the top sales and marketing blog posts, articles, and resources we've recently found online. We've complied some of our weekly favorites to help you advance in your career and build top marketing and sales teams. If we missed an article that you feel should be featured, let us know!
Do you use social media in your sales process?
If you answered no, or paused to think, you need to make some tweaks to your process. Social media is a powerful, free tool that, when used well, can help you drive revenue.
These are the facts: Facebook currently has over 2.74 billion monthly active users. LinkedIn is a personal branding tool with over 760 million users. Twitter has 186 million daily users and 38 million users in the United States.
That’s three free ways to connect, brand, and get your message to thousands of potential prospects. Now you know the power of social media’s reach is there. The number of users proves that, but HOW do you connect with them in a way that will drive revenue?
There are several steps that must be taken to use social media effectively in sales. >>> READ MORE
At the end of the day, sales managers and marketing managers hold some of the most important positions within a business structure. Together, they are responsible for driving sales to your ideal target audience and meeting all of your sales and marketing-related goals.
In this article, we look at the differences, as well as the similarities, between sales managers and marketing managers, and their roles and responsibilities. >>>READ MORE
For digital marketers, the coming of a new year comes with a chance to improve and strengthen their marketing strategies. This could mean staying up to date with the trends that could shape the world of digital marketing for small businesses.
With the chaos of 2020 now behind us, it’s time to look ahead to what we can expect in 2021. Let’s look at seven of the content marketing trends to adopt this year. >>>READ MORE
As more people rely on the internet to connect, work, shop and be entertained, it's not surprising that marketing strategies have also been heavily focused on online opportunities. Aside from paid ads, online content creation has also become the norm.
TV and radio ads, telemarketing, billboards, newspaper and magazine ads, cold calling and pop-ups are considered as outbound marketing. This is based on the principle that “the more people you reach out to, the larger the return.” While it has been effective and can give immediate returns, it's more costly and very generalized. A strategy that’s more niched down can better target your ideal audience giving you the best results like through inbound marketing.>>>READ MORE
“Sign Up for an Account.” “Download the eBook.” “Book a Demo.” You probably already know all about the call to action. When you’re presenting a piece of content, you always want to include a compelling CTA that drives the next step. But are you using video calls to action the right way?
Just adding a CTA to the video’s webpage often isn’t enough. When you finish watching a video, how often do you pore over the rest of the page to find the CTA? Many viewers are gone the moment the video ends.
Marketers like you need to master driving engagement right from your videos. Feeling a little lost on the best way to serve up that CTA in relation to your video content? Read on. >>>READ MORE
A large study by Flexjobs recently showed that 27% of employees would be willing to take up to a 20% pay cut just to continue working from home, and 81% reported that an employee who offers flexible work options would get significantly of their loyalty.
Supporting studies from Gartner also show that 82% of company leaders intend to support a hybrid workplace.
This is a candidate’s market, and it will become increasingly so.>>>READ MORE
Don’t miss another episode of Sell Smarter. Sell Faster., our weekly livecast focused on sales growth and hosted by Dani Buckley, VP/GM at LeadG2. Viewers can expect fresh insights, strategies, and real-world examples that will help business leaders take their sales performance to the next level.
- DON'T MISS