Generating leads doesn't just happen magically. There is some science and a little bit of art to it.
Developing a solid inbound marketing strategy and content strategy is something that most companies struggle with.
In a recent study, 46% surveyed said that the lack of an effective strategy and the creation of content are the most challenging obstacles to reaching the next level of Inbound Marketing performance.
Without producing and publishing content that engages your target persona you can't have an effective inbound marketing program.
With every service level we include enough custom content to assist in generating leads and for those clients that don't want to upload or optimize blog posts themselves, we can do that to!
Creating content is just the first step to getting leads. Getting your content in front of your target persona through social media, organic search optimization and link building is the next and sometimes most difficult step.
We help clients develop a custom social media strategy that reaches and engages with their persona. For our Premium clients, we even take care of your social media publishing for you.
Once you've attracted your target personas to your site with your amazing content, you can't stop there! The next step is capturing their information so that you can convert them from a visitor to a lead.
We understand what it takes to get someone click on a call-to-action and to get them to fill out a form on a landing page. We share this insight with you, giving you the best chance at converting your visitors.
Just like anything else, we have to anaylze what's working and what's not so we can adjust.
Through the data that HubSpot provides we closely track your key performance indicators to identify areas of strength and ones where we can improve.
Not every lead is ready to buy the first time they download something. We use our lead intelligence and best practices to move leads through the funnel utilizing email workflows and other means.
Get visitors to raise their hand and ASK to be contacted.
We help clients implement a plan of approach and put a conversion strategy in place in order to effectively close new customers… the inbound way.
Download the 7 Step Lead Generation Infographic
Download a printable infographic of the LeadG2 7 Step Lead Generation Process and learn more about how to effectively plan and implement an inbound marketing program.