Many books and articles have been written on why inbound marketing is one of the most effective ways to attract prospects. It all makes perfect sense that you would want to put your business in the position to be the thought leader in your category, and at the same time give those same prospects an opportunity to raise their hand and let you know that they are interested. This concept is really catching on and smart business leaders are starting to take notice.
However, often when it comes to inbound marketing the question is not, “Is it a good idea to implement an inbound strategy?” but rather, “How do you go about doing inbound in such a way that it will actually produce sales results?” Of course we’re not talking about making sure that you have a good-looking website or that you are publishing 2 to 3 times a week (although both of those things are extremely important) but rather how you do inbound so that it produces sales results.
We get this question a lot when we are talking to prospects and when we do we are happy to share with them our 7-step process that we follow that generates great results. Not only do we actually follow this process for ourselves but it is also the exact same process that we follow with all of our clients. We created a PDF to illustrate and describe the process, which you can download below.