It’s a never-ending pursuit: the quest to provide valuable, interesting content to your prospects and clients. If you’ve been doing inbound marketing for very long, you probably know that you don’t have to create it all yourself. It’s actually ideal to have a mix of content you create and content written by others that you curate. But how do you find high-quality content that provides serious value? Here are five free tools you can use.
Feedly: Feedly is a great RSS reader that lets you read all the blogs you follow in one place. Feedly has an easy-to-use interface and is streamlined, making it simple to add, sort, and organize content.
Twiiter Lists: A list is a curated group of Twitter users that you can create or follow. There are existing lists that feature top content marketers, and you can create your own lists of your favorite authors and bloggers.
Storify: Storify is part-curation, part-storytelling. In a nutshell, Storify makes it easy for marketers to curate content from around the web, pulling from social media updates, news articles, blogs and other sources. Once you’ve curated your content, you can create media-rich stories with your own thoughts, as well as curated images, videos, social screenshots, and more.
Trap.It: This content curation tool is an “intelligent” tool, which means the more content you curate the smarter it gets. Trap.It helps you find excellent content by “trapping” it in folders for you to peruse and gain great inspiration. It uses advanced artificial intelligence and machine learning to dig deep on the web, surfacing only the most relevant content. And since its algorithms are based on what’s most relevant to your content needs, Trap.It delivers a unique mix of high-quality content that’s personalized to each user.
Quora: With Quora, you can search keywords to find excellent content to store away for future use, and you can also set up your account to be notified about articles that pertain to your field. Quora is also a great place to learn what your target prospects are interested in.
Thanks to these tools, curating top-quality content that your audience will value is pretty easy. With just a small time investment, you can boost your perception as a thought leader and be the source of knowledge and information for your prospects and clients.