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Professional Services Marketing Digest

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10 Hot Regulatory Compliance Issues (and Solutions) CPA Firm Marketing Programs Can Use for New Business

Posted by Alan Vitberg

May 17, 2016 8:25:00 AM

Seize the Day by Starting with the Cornucopia of Blogging Opportunities

Do you remember that great movie with Robin Williams where he played a teacher at a prestigious boy’s school in the 1950’s?

There’s a scene in that movie—Dead Poets Society—where John Keating, the teacher (Williams), takes his class of stiff, scared, don’t-rock-the-boat students out of the classroom and into the hallway. There, he stops in front of a trophy case where he dramatically encourages his class to make their lives extraordinary. To seize the day … Carpe diem!

I like to bring this message—seize the day—out to CPA firm partners when it comes to making the marketing of their niche practice extraordinary. There are so many opportunities to be extraordinary by virtue of the fact that there’s a never ending supply of tax, regulatory, operational, and fiscal management change ripe for use in new business.

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Topics: CPA Firm Marketing, Professional Services Firm Marketing, blogging

Should Your Content be Gated or Not? A Solution to the CPA Firm Content Marketing Dilemma

Posted by Alan Vitberg

May 3, 2016 10:03:33 AM

The best and worst content gating practices of the Top 200 CPA firms revealed here!

Lessons Learned From Generating 6000 Plus LeadsAbout once every year or so, I look at the websites of each and every top 200 CPA firm and do a “back of the napkin” assessment of strategic, marketing, and design trends. I also look at how CPA firm websites benchmark against inbound marketing, content marketing, and lead generation best practices of B2B firms.

Overall, I give the Top 200 CPA firms a collective grade of B-.

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Topics: content marketing, content strategy, CPA Firm Marketing, Professional Services Firm Marketing

5 Sources of Leads Your CPA (or Other Professional Service) Firm Can Use Right Now

Posted by Alan Vitberg

Apr 26, 2016 9:55:00 AM

Is there “one best way?” The answer is …

Lessons Learned From Generating 6000 Plus LeadsIn my career, I have helped my employers and my clients generate tens of thousands of leads using a wide variety of strategies and tactics. Just a quick side note: none of these involved cold calling or dialing for dollars—they all had their roots in identifying, reaching, and motivating prospects to take action, ranging from sponsoring award programs to conducting surveys, and a lot more.

Looking back over all of those leads, I’ve created 5 categories for their sources. You may have used (or are using) one or more of these right now:

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Topics: lead generation, CPA Firm Marketing, Professional Services Firm Marketing

12 Knotty but Fixable Marketing Mistakes Made by Staffing Agencies

Posted by Alan Vitberg

Apr 19, 2016 9:45:00 AM

Pearl scooted over to my chair where I was zoned into the American Staffing Industry’s 2015 ASA Staffing Industry Economic Analysis and tapped me on the knee.

Fix, Papa,” she said, opening up her little hand, revealing a waded, twisted knot of beads and costume jewelry delicately held together by teeny, tiny golden links.

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Topics: staffing+recruiting agencies, Professional Services Firm Marketing, staffing agency marketing, marketing strategies for a staffing agency

5 Pieces of Marketing/Business Development Alignment for Better Leads, Faster Sales

Posted by Alan Vitberg

Apr 12, 2016 9:20:00 AM

Janice and I were at a flea market the other day where on one vendor’s table, I spied something that I hadn’t seen in a long time—an Official Tudor NFL Electric Football Game. It’s basically a tabletop game played on a metal vibrating field where little plastic men wearing little magnets on their little feet compete for gridiron glory running frenetic versions of actual football plays.

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Topics: inbound marketing, CPA Firm Marketing, Professional Services Firm Marketing

Opening Day for Marketing/Business Development Alignment in Professional Service Firms

Posted by Alan Vitberg

Apr 5, 2016 9:46:51 AM

Start a New Season with a New Promise for More and Better Leads, and Faster Sales

When I was a kid, my Dad would play hooky from work and take me to the home opener of the Triple A Buffalo Bisons baseball team. Oddly enough, I seem to remember that with a note, the public schools in Buffalo would excuse you for the afternoon so you could go to the game.

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Topics: CPA Firm Marketing, Professional Services Firm Marketing

12 Reasons Why Thought Leadership Levels the Playing Field for Smaller Consulting Firms and Niche Practices

Posted by Alan Vitberg

Mar 15, 2016 9:47:41 AM

Large competitors may outspend you, but don’t let them outthink you!

While it may not be possible to outspend them, it is very possible to outthink your larger competitors by packaging, publishing, and promoting the thought leadership of your firm’s subject matter experts. The goal: use the thought leadership of your firm’s subject matter experts to get more visibility, generate leads, and ultimately, generate more new business.

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Topics: thought leadership, blog strategy, CPA Firm Marketing, Professional Services Firm Marketing

Marketing Guidance Managing Partners of Tomorrow Will Give to Rising Stars

Posted by Alan Vitberg

Mar 3, 2016 9:21:53 AM

Creating the rainmaking champions of tomorrow

At some point in the future, hopefully in a galaxy that’s not too far away, the Managing Partner of a CPA, consulting, staffing, or other type of professional service firm will gather the rising stars of the firm for a serious talk about marketing.

Using the combined power of their iPhone 84 brain implants, they’ll create a hologram that turns the conference room into a virtual clearing in a forest where sitting alone at a blazing campfire, the firm’s MP is waiting.

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Topics: CPA Firm Marketing, Professional Services Firm Marketing, Consulting Firm Marketing

What Niche Practice Leaders Should Know About Their Competition

Posted by Alan Vitberg

Feb 26, 2016 4:46:07 PM

Answers to These 4 Niche Marketing Questions Will Make You Smile… or Weep

Here's the definition of niche marketing cool: You beat your competitors to the punch by publishing content and an offer (linked to a landing page, of course) for providing assistance about a hot topic or issue, and leave your competitors twiddling their thumbs, coughing in the dust trail you’ve created when pulling away from them.

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Topics: inbound marketing, niche marketing, Professional Services Firm Marketing

Uh Oh. Your Firm’s Prospects Are Now in Charge of Marketing

Posted by Alan Vitberg

Feb 26, 2016 12:06:37 PM

... and 3 other insights (and implications) from Inbound 2014 for CPA, Consulting and other professional services firms

Here’s a confession: Unlike Damian, my 80 lb. Shepherd/Retriever mix, I hate car trips ... especially long distance trips, and I am not a huge fan of taking a turn at the wheel.

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Topics: inbound marketing, CPA Firm Marketing, Professional Services Firm Marketing


LeadG2’s Professional Services Team specializes in online marketing for CPA, consulting, recruiting, staffing, and other professional services firms. Contact us here or call Dean Moothart at (407) 913-7091 to talk about how you can get more visibility, leads, and new business for your firm or niche practice.

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