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Our frequently asked questions

Answers to the most common inbound marketing, content marketing, HubSpot and LeadG2 questions are here. 

FAQs About Inbound Marketing and Lead Generation

Does inbound marketing REALLY work?

It absolutely does! This isn’t just a trend; inbound marketing is here to stay because it works. ROI has been proven through case studies done by large corporations and small businesses alike. When done properly, it provides a less expensive and more efficient lead-generation source than traditional outbound marketing methods. In addition, inbound marketing gives you an opportunity to develop thought leadership in your industry. Forbes wrote, “2013 may finally be the year when content marketing (aka: inbound marketing) becomes a mainstream discipline in marketing departments.”

How much time will inbound marketing require from me and my team?

The amount of time you will need to devote each week to your inbound marketing will vary based on what level of service you have with LeadG2. However, the first 90 days is typically the most demanding because you must get your blog up and running, develop your inbound marketing strategy, and create a lot of content before the launch. Once the blog is launched and you have a steady feed of blog posts coming in from your team of writers – the time commitment will then begin to decrease. All clients must be able to commit to a 45-60 minute inbound marketing phone call each week with their Inbound Marketing Consultant, as well as a varying amount of time to accomplish that week’s action items. It’s safe to plan on five to ten hours a week as a minimum, typically distributed amongst a few key members of your designated inbound marketing team including blog writers. As with most things in life, what you put in is what you get.

How long does it take to see results with inbound marketing?

It's difficult to predict how exactly how long it will take to see results. Conceivably leads can be generated with the first content that’s published. However, it’s important to understand that inbound marketing is not meant to be a quick fix or a short-term project. Realistically, it will probably take 3 months to start seeing a significant increase in the number of leads being generated and it can take 6 – 12 months to start seeing a return on your investment. There are a number of variables that impact results. These include: lead qualification criteria; volume of published content; your team’s willingness to participate in the process; the depth and breadth of your social media reach; the status and amount of contacts in your database; the lead hand-off process; and length of sales cycle.

Why do I need LeadG2 to help with my inbound marketing? Can I do it on my own?

The simple answer is yes, you could definitely do it on your own, and many companies successfully do. Though majority of the companies that we've seen have the most success with inbound marketing have a full-time inbound marketing employee (or entire team) dedicated. With LeadG2's services, you’ll have a subscription to the leading inbound marketing software available (HubSpot) and exclusive access to a team of inbound marketing experts and resources. Our team will guide you through the entire process, step by step, ensuring you utilize your HubSpot software effectively. We have plan options for every company type and size to help fit your needs and ensure you see results.”

What exactly is thought leadership, and why do I need it?

Thought leadership is a critical part of the inbound marketing process and it’s developed by the consistent publishing of relevant, quality content that your clients and prospects find valuable. Your content should be interesting, sometimes challenging, and always sharable. Being a thought leader means you are viewed as an authority figure in your industry and to your target audience. This is important because it starts a relationship with potential clients and strengthens your relationship with current clients. They don’t just look to you as a slinger of products or services, but instead as a useful resource.

Can we develop our own content?

Short answer: Absolutely! Long answer: We strongly encourage clients who do not already have established and consistent blog publishing on record to utilize our writers until they get up and running. Creating strategic, well-written content can be one of the most time consuming tasks as an inbound marketer...but without, you don't have any gas to run your inbound marketing vehicle. Consistent publishing is a must and this is why we typically include content as part of our partnership.

How can your team develop content without being an expert in my industry?

We pride ourselves on delivering high quality, unique content to every single client -- no matter what industry they are in. The way that we're able to do this is through a constantly growing pool of freelance writers that we work with depending on the needs of our clients. Our writers are professionals who have written across a variety of topics and are expected to do adequate research as needed. However, we also hire new writers for industry-specific content that is beyond our current writer's capabilities. So, long story short... if our writers aren't already experienced in writing for your industry, we'll find some who are! Our Content Manager, and your Lead Consultant, will also work together to ensure the quality of your content never wavers and that it reaches your standards and ours as well.

FAQs About HubSpot

What is HubSpot and why is it required?

HubSpot is an inbound marketing software platform that helps companies attract visitors, convert leads, and close customers. We've found that utilizing a marketing automation software is critical to having an efficient and effective inbound marketing plan. While of course someone could piece together the many different components that these software systems provide -- we believe there are huge advantages to having it in one platform. Through our research and hands-on experience, we believe HubSpot to be amongst the best in the arena and as a Platinum partner we're able to be true experts on the platform. It wouldn't be possible for us to become experts on every marketing automation platform available, so we've chosen to partner up with the best in order to deliver the best training and results for our clients.

How much does HubSpot cost?

HubSpot has 3 different levels of pricing packages based on how many contacts you have and the set of tools your company requires. Click here to get more details.

Will I have access to all the same resources as any HubSpot subscriber?

Yes, you will have your own account through HubSpot, as well as access to some of the best inbound marketing resources. This includes everything from in-depth training and webinars, to 24/7 technical support.

I want to find out more about Hubspot. Do they have an FAQ page?

Yes, HubSpot has a very extensive FAQ page and you can learn more about the company and software here.

FAQs About LeadG2

Who is The Center for Sales Strategy?

LeadG2 is a subsidiary of The Center for Sales Strategy. Recently, we celebrated our 30th anniversary. CSS is a sales performance company working with companies of all types, helping them to improve their overall sales performance. This includes everything from selecting the most talented salespeople and managers, to providing world-class sales training and the development of tactics that drive revenue. Part of CSS's sales process is focused on finding and selecting the best prospects and positioning your brand correctly in the mind of the prospect. This brings us to inbound marketing… we believe there is nothing better than having qualified prospects calling you! To learn more about The Center For Sales Strategy, click here.

What can I expect from LeadG2 as part of my inbound marketing services?

First and foremost, you can expect top notch, hands on consulting from inbound marketing experts who understand your business. We’ll guide you through the entire process from technical assistance to strategic planning, and you’ll have a dedicated Inbound Marketing Consultant who you’ll talk with on a weekly or bi-weekly scheduled 1-hour phone call. You’ll receive an agenda before and recap after each call. Plus, you’ll have access to our customized resources (only available to clients) that will further your education and inbound marketing knowledge.

What is required of me in order to work with LeadG2?

You must be committed to following suggestions and guidelines to the best of your ability in order to ensure success in your inbound marketing endeavors. This includes a dedicated point of contact who will follow agreed upon timelines, attend scheduled meetings, and be responsible for providing feedback to our team.

What industries does LeadG2 specialize in working with?

We have specific experience in the following vertical markets: Accounting, Consulting, Financial Services, Marketing Agencies, Media, Staffing & Recruiting, Software, and Transportation and other B2B industries.